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Pei Wei To Launch Integrated Campaign

Pei Wei Asian Diner next week will launch an integrated advertising campaign. The “Wei Better” campaign will include radio advertising, outdoor and digital advertising and emphasize the brand’s “refresh” campaign of the past year, as well as recent additions to its menu. The 192-unit fast-casual chain is a division of Scottsdale, Ariz.-based P.F. Chang’s China Bistro Inc.

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