You know how you sometimes become infatuated with a person when you first see them and you think you've met your soul mate? And then they open their mouth and speak. And then their
personality begins to grate. And then you can't stand to be in the same room with them. It would seem this is exactly what happened between McGarryBowen and Pizza Hut which just dumped the agency and
handed the account to Deutsch. The pair split after just 10 months together, a very short courtship in brand/agency terms. McGarryBowen started dating Pizza Hut after a review in September. Either
things went very sour very quickly or Pizza Hut is fickle in the relationship department. Though having been with The Martin Agency from 2008 until 2013, it would seem to be the former. First and
second quarter sales slumps would appear to corroborate that assertion. Or it could be the fact that Taco Bell CEO Greg Creed succeeded David Novak as CEO of Yum Brands in January. Pizza Hut is a Yum
Brands brand. Taco Bell is a Yum Brands brand. Taco Bell is a Deutsch client. Creed loved the work Deutsch did for Taco Bell. You do the math.
Palo Alto-based healthcare tech company Theranos has appointed a new chief creative director, former TBWA\Chiat Day Executive Creative Director Patrick O'Neill. Of the hire, Founder and CEO Elizabeth Holmes said: "Patrick has a track record of creating successful and memorable platforms for brands that connect with people throughout the world in profound and tangible ways. As people everywhere join us as we make timely and affordable diagnostic information accessible as a basic human right, Patrick will partner with me and our teams to transform the accessibility of health services in a whole new way." Whoa. Is this a healthcare company or a cult?
Anheuser-Bush InBev -- although it has had an in-house media agency, Busch Media Group, since the early 1990's and is, seemingly, happy with the work Starcom has done for the brand -- is launching a media agency review. A joint agency briefing session will be held July 22 and pitches will be heard August 14-15. It's no surprise things are getting shaken up a bit as the brand brought in a new U.S. VP of Marketing, Jorn Socquet. Socquet, who previously ran marketing in Canada since 2011, joined the U.S. group on January.
Wouldn't it be fun if the agency pitch for the Tic Tac creative business were simply a Tic Tac Toe throw down between the contenders? You've got to admit, that would be a lot faster and a hell of a lot less expensive than a full-blown agency pitch, right? Why go through all the time and expense just to select a new creative agency? After all, winning at Tic Tac Toe certainly does require a degree of creativity. Who cares how pretty an ad agency's ads are. What really matters is winning. And if an agency can win at Tic Tac Toe, there's no reason they can't win at selling Tic Tacs to people. Oh come on, it could be that simple, right? Why must we over complicate so many things in our lives when a good game of Tic Tac Toe will suffice just fine?
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.