You know how you sometimes become infatuated with a person when you first see them and you think you've met your soul mate? And then they open their mouth and speak. And then their
personality begins to grate. And then you can't stand to be in the same room with them. It would seem this is exactly what happened between McGarryBowen and Pizza Hut which just dumped the agency and
handed the account to Deutsch. The pair split after just 10 months together, a very short courtship in brand/agency terms. McGarryBowen started dating Pizza Hut after a review in September. Either
things went very sour very quickly or Pizza Hut is fickle in the relationship department. Though having been with The Martin Agency from 2008 until 2013, it would seem to be the former. First and
second quarter sales slumps would appear to corroborate that assertion. Or it could be the fact that Taco Bell CEO Greg Creed succeeded David Novak as CEO of Yum Brands in January. Pizza Hut is a Yum
Brands brand. Taco Bell is a Yum Brands brand. Taco Bell is a Deutsch client. Creed loved the work Deutsch did for Taco Bell. You do the math.
Palo Alto-based healthcare tech company Theranos has appointed a new chief creative director, former TBWA\Chiat Day Executive Creative Director Patrick O'Neill. Of the hire, Founder and CEO Elizabeth Holmes said: "Patrick has a track record of creating successful and memorable platforms for brands that connect with people throughout the world in profound and tangible ways. As people everywhere join us as we make timely and affordable diagnostic information accessible as a basic human right, Patrick will partner with me and our teams to transform the accessibility of health services in a whole new way." Whoa. Is this a healthcare company or a cult?
Anheuser-Bush InBev -- although it has had an in-house media agency, Busch Media Group, since the early 1990's and is, seemingly, happy with the work Starcom has done for the brand -- is launching a media agency review. A joint agency briefing session will be held July 22 and pitches will be heard August 14-15. It's no surprise things are getting shaken up a bit as the brand brought in a new U.S. VP of Marketing, Jorn Socquet. Socquet, who previously ran marketing in Canada since 2011, joined the U.S. group on January.
Wouldn't it be fun if the agency pitch for the Tic Tac creative business were simply a Tic Tac Toe throw down between the contenders? You've got to admit, that would be a lot faster and a hell of a lot less expensive than a full-blown agency pitch, right? Why go through all the time and expense just to select a new creative agency? After all, winning at Tic Tac Toe certainly does require a degree of creativity. Who cares how pretty an ad agency's ads are. What really matters is winning. And if an agency can win at Tic Tac Toe, there's no reason they can't win at selling Tic Tacs to people. Oh come on, it could be that simple, right? Why must we over complicate so many things in our lives when a good game of Tic Tac Toe will suffice just fine?
Way back in 2004, University of Central Florida graduate and Woo Creative Founder Ryan Boylston began hosting an event called Arnold Day. Arnold Day, which started with just Boylston and a few
friends gathering at Orlando bar Lazy Moon to watch Schwarzenegger movies on the actor's birthday, has grown to a 1,200-person event.
Of the event's genesis, Boylston said: "Way back when, it was a simple concept… two Arnold fans, a 19-inch TV, a VCR -- that's right, a VCR -- and the greatest pizza/beer establishment in Orlando."
Each year, diehard Arnold fans showed up in their favorite Arnold movie attire, to share their love for Mr. "I'll be back!"
On how the day will go down, Lazy Moon Co-Owner Tim Brown said: "Ryan's awesome. On Arnold Day, we'll serve German or Austrian beers, bratwurst pizza and the event has caught on with both employees and customers. We're not sure Arnold will show up, but it's a fun day either way."
The event also supports Boylston's fundraising goals, which include collecting $20,000 which will be donated to Boynton Beach-based CJ Foundation which provides financial resources to families with special needs children.
Of the charity side of the effort, Boylston said: "The monies we raise are for kids to receive therapy not covered by insurance. This therapy can change the trajectory of a child's life."
Donations will be collected at the Arnold Day event but anyone can visit the Arnold Day website on which contributions can be made.
This year, Arnold Day will be Aug. 1 at Lazy Moon Pizza, 11551 University Blvd., in Orlando.
Come on, Arnold, show up for Ryan, won't you?
I suppose it's entirely possible that there are hundreds of companies with the word "shift" in their name. And here's another; one that might raise an eyebrow with marketing agency Shift
Communications. Why? Because ShiftRGB.com (which, anachronistically, displays only 1995ish "coming soon" text).
Petrol Advertising Motion Director David Edeburn is launching ShiftRGB, a creative firm he says he's launching in response to Google Chrome's September 15th move to discontinue auto-playing Flash media. ShiftRGB will specialize in creating HTML5 display advertising for ad agencies transitioning to HTML5 display ads.
For the past 15 years, Edeburn has worked as an HTML5 animator, Flash animator, creative director and web developer at WOO, Arsonal and Petrol.
Following its premiere at the Palais des Festivals during the Cannes Lions International Festival of Creativity and a showing in Milan on July 15, Saatchi & Saatchi continues to celebrate the 25th
anniversary of its New Directors’ Showcase, this time with a New York City screening event at the Museum of Modern Art Tuesday, August 25.
Saatchi & Saatchi will present the New Directors Showcase featuring this year’s directing talent as well as the U.S. premiere of “25X25”: an "experiment in film" directed by 25 New Directors' Showcase alumni who have been recognized for their successful film, television, and advertising careers.
The “25x25” directors include Daniel Kleinman, Dawn Shadforth, Floria Sigismondi, Jonathan Glazer, Michel Gondry, Ivan Zacharias, Traktor, Dante Ariola, Ringan Ledwidge, Antoine Bardou-Jacquet, Carl Erik Rinsch, Noam Murro, Tim Bullock, Dougal Wilson, James Rouse, Jamie Rafn, Fredrik Bond, Philippe Andre, Jake Scott, Ne-o, David Wilson, Daniel Wolfe, Ilya Naishuller, Vania Heymann, and Charlie Robins.
Of the event, Andy Gulliman, Saatchi & Saatchi Worldwide Director of Film & Content and curator of the New Directors Showcase said: “Back in 1991 an idea was conceived for a Showcase that would reflect the agency’s reputation for nurturing and developing new talent. 25 years later we are still committed to providing a global platform for new directing talent.”
Saatchi & Saatchi New York CEO Brent Smart added: “It was a real highlight to experience the New Directors’ Showcase and 25X25 Film at Cannes this year and we couldn’t be more excited to bring this event to New York. I hope our clients, partners, and people find the same inspiration from the next generation of filmmakers.”
Recently, DDB Istanbul was in search of an art director. As is always the case with an open creative position, the agency was slammed with portfolios. But one portfolio stood out and was far and
away above all others.
Like a shipwrecked person on an island (after all, that's kind of like what joblessness is like), Canhür Aktuglu did the message in a bottle thing placing his cover letter inside a bottle and embedding a USB stick containing his portfolio in the bottle's cork.
Check out several images of his creation here.
Pretty soon we'll start calling trading desks media departments. Oh, wait.