- Poynter, Tuesday, July 22, 2014 12:11 PM
Web audiences appear to be loving the “continuous scroll” feature, which connects content together. “It’s been adopted by Time.com, NBCNews.com and LATimes.com, reflecting the
fact that direct homepage traffic is waning … and traffic from social media (particularly Facebook) just keeps growing,” Poynter reports. “Since its March redesign, Time.com’s
bounce rate … has declined by 15 percentage points.”
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