BIZ DEV: Giant Spoon Scoops Up Keek's Media And Marketing Account

Keek, a mobile video social network, awarded its media and marketing account to independent agency Giant Spoon, following a review. Keek members create and interact with videos up to 36 seconds long and 111 characters of text, in either public or private views. "Giant Spoon provides the ability to be nimble and creative, while also understanding our strategy and marketing partnership goals," said Alexandra Cameron, CEO of Keek. "Aligning with their team will help us evaluate, execute and evangelize the brand more rapidly." "While Giant Spoon is a fairly new agency brand, the four founders have a long track record of working together to incubate several start-ups, creating and developing unique and effective advertising models for technology companies," said Alan Cohen, Co-Founder of Giant Spoon. Giant Spoon opened its doors this year with offices in Los Angeles and New York and clients that include GE, Lincoln, NBC and Cole Haan.

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