Levi's Uses Beacon Billboards to Drive Consumers to Stores

Apparel brand Levi Strauss and Co.’s Live in Levi’s brand reintroduction campaign has combined its efforts with the use of iBeacon-enabled billboards, prompting customers with an offer and driving them into nearby stores. IBeacons have been more prevalently used as a method of targeted and relative advertising, catching the shopper at just the right time while they are near a store. The Live in Levi’s campaign is a well-rounded attempt to attract consumers in multiple ways through iBeacons, user-generated content and social implications.
Read the whole story at Mobile Marketer »
Tags: mcommerce
Recommend (6) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.