Levi's Uses Beacon Billboards to Drive Consumers to Stores

Apparel brand Levi Strauss and Co.’s Live in Levi’s brand reintroduction campaign has combined its efforts with the use of iBeacon-enabled billboards, prompting customers with an offer and driving them into nearby stores. IBeacons have been more prevalently used as a method of targeted and relative advertising, catching the shopper at just the right time while they are near a store. The Live in Levi’s campaign is a well-rounded attempt to attract consumers in multiple ways through iBeacons, user-generated content and social implications.
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