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Can We Attribute 20% Rise In Ecommerce To Search?

 New stats from eMarketer suggest business-to-consumer ecommerce sales worldwide will reach $1.471 trillion in 2014, up nearly 20% compared with the prior year. How much of the 20% increase in ecommerce sales can marketers attributed to any type of search? Not likely all of it, but marketers might know if they had a better handle on attribution modeling, suggests Forrester Research. Let us know when you know.

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