Nieman Journalism Lab traces Mashable’s evolution from tech news site to real-time global news gatherer. The transformation is largely due to executive editor Jim Roberts, who spent 26 years at
The New York Times and other “serious” publishers before joining Mashable last October. In addition, Brian Ries, Mashable’s real-time news editor, is bringing a more
“modern” approach to reporting. “You can have the 1,200-word article if you want … but if you think the story can be better told in a series of Vines … then go with
that,” said Ries.
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