• by Steve McClellan  @mp_mcclellan, July 23, 2014

Rent-A-Center, the largest rent-to-own operator in the United States, has opted to retain Mindshare as media AOR after a competitive review.

The agency -- which is part of WPP’s GroupM and handles the account out of its Chicago office -- successfully defended media planning and buying and added new assignments that include digital planning and buying, communications planning and modeling. Rent-A-Center also uses the services of GroupM corporate trading unit TMEX. 

The client spent close to $40 million on ads in 2013, according to Kantar.

“Mindshare demonstrated a quick adaptation to our evolving needs and the launch of The LOOP and their Adaptive Marketing philosophy impressed and excited us,” said Troy Minaldi, director of advertising, Rent-A-Center. We are looking forward to a new phase of transformation and brand-building, and we look forward to our partnership with Mindshare in doing so.” 

“Rent-A-Center has been a great media client partner since 2010 and expanding that relationship is a thrill,” said David Adelman, executive director, Chicago Office Lead, Mindshare.  “We’re looking forward to unlocking their brand potential with new media opportunities to grow new audiences,” he added.

Rent-A-Center, based in Plano Texas, provides customers with furniture, electronics, appliances, computers and other goods through rental purchase agreements. The company reported revenues of $3.1 billion in 2013.