BIZ DEV: VML Wins Sporting Kansas City

Major league soccer team, Sporting Kansas City, tapped VML as its marketing partner to provide strategic planning and consulting for sponsorship activation. The partnership is slates to last for three years. "Together, VML and Sporting Kansas City will offer the ability to leverage innovative technology to not only engage consumers, but advance partner integration into that engagement in new and exciting ways," said Chuck Searle, chief client officer at VML. "Our focus will continue to put the fan at the center of all experiences -- pre-, during and post-match." Sporting Kansas City has 150 free Wi-Fi access points, more than 300 HDTVs and two main video boards for in-match participation. Additional VML clients include Colgate-Palmolive, Dell, Gatorade, the Kellogg Company, Kimberly-Clark, Krispy Kreme, Microsoft, NAPA AUTO PARTS, PepsiCo, Southwest Airlines, Tennessee Tourism, Wendy's and Xerox. Sporting Kansas City spent $363,000 on measured media in 2013, according to Kantar Media.

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