Facebook is giving up on Gifts. Next month, the social giant plans to stop selling gift cards for businesses like Starbucks and iTunes, and refocus its ecommerce energies on its new Buy button, and
other initiatives. Since its launch in 2012, “The gifting experience just didn’t fit naturally into Facebook,” TechCrunch writes. “By selling ads and potentially charging
a revenue share for products bought through the Buy button, Facebook could make plenty of money on commerce without having to host its own Gifts store or bombard people with Gifts prompts on their
friends’ birthdays.”
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