GroupM this week announced the appointment of Harvey Goldhersz as chief data officer and CEO of GroupM Analytics. The company also announced the appointment of Phil Cowdell as North America CEO of MediaCom, a GroupM agency.
Goldhersz is moving to GroupM Analytics from MediaCom, where he served as vice chairman and worldwide chief operating officer since 2004. He also served as the agency’s North America CEO since 2011.
“With his deep experience working with some of the largest data-driven advertisers in the world and building successful analytics practices to serve them, Harvey is uniquely positioned to take on this critical role in the business,” stated Dominic Proctor, president of GroupM Global. It is a new position, and Goldhersz’s appointment is effective immediately.
Cowdell steps in to replace Goldhersz as North America CEO of MediaCom, and Goldhersz’s other duties (as worldwide COO and vice chairman) will be absorbed by the agency’s current leadership team.
Cowdell was previously CEO and chairman of Mindshare North America. Like Goldhersz, his new position is effective immediately.