Around the Net
Shirt Flap As Celtic's Forced To Change Logo In Poland
- Herald Scotland, Thursday, July 31, 2014 9:28 AM
C&C Group plc will have to swap branding on Scottish football club Celtic's shirts from its cider brand, Magners, to its lager brand, Tennent's because advertising alcohol brands is taboo in Poland, where the team is set to play. Beers are the exception. C&C says the rule counters its right to commercial expression under the European Convention on Human Rights. The company has written to the Scottish Government, the Scottish FA and the European Cider and Fruit Wine Association (AICV) seeking support.
