The World Cup final was all about the three stripes, with the Germans and the Argentines wearing Adidas jerseys and kicking an Adidas ball. The expensive soccer sponsorships may have forced Adidas to
lower profit expectations for the year. Adidas said it will miss its profit forecast by 180 million Euros ($241 million). Net income at Adidas this year will be about €650 million, which would be
a 17% drop from 2013.
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