NEW! Father Shows Viewers #HowToDad In Ad For Peanut Butter Cheerios

pbcheeriosGeneral Mills Canada launched an adorable video that salutes dads and promotes peanut butter Cheerios, or the cereal I never knew I needed. The video follows a proud father of four around his house on a typical morning. It's chaotic, yet the dad takes everything in stride, even when his child wakes him by sitting on top of him wearing a horse's head mask. Dad serves his wife coffee, referring to both the beverage and his lady as "hot stuff," gives positive advice to each of his kids and refers to peanut butter Cheerios as "The Official Cereal of Dadhood." This cereal is so awesome that it's eaten for breakfast, lunch, dinner, as a reward, or to comfort a cranky kid. The video drives viewers to HowToDad.ca and concludes with a #HowToDad tagline. See the video here, created by Tribal Worldwide Toronto.

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