General Mills
Canada launched an adorable video that salutes dads and promotes peanut butter
Cheerios, or the cereal I never knew I needed. The video follows a proud father of four around
his house on a typical morning. It's chaotic, yet the dad takes everything in stride, even when his child wakes him by sitting on top of him wearing a horse's head mask. Dad serves his wife coffee,
referring to both the beverage and his lady as "hot stuff," gives positive advice to each of his kids and refers to peanut butter Cheerios as "The Official Cereal of Dadhood." This cereal is so
awesome that it's eaten for breakfast, lunch, dinner, as a reward, or to comfort a cranky kid. The video drives viewers to
HowToDad.ca and
concludes with a #HowToDad tagline.
See the video here, created by
Tribal Worldwide Toronto.
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