Wyoming-based Taco John's loved its agency contact so much, it hired her away and gave her the title of CMO. After five years as VP of insights and media at Sioux Falls-based Lawrence &
Schiller, Billie Jo Waara has joined the Mexican-themed fast food restaurant to focus on growing the chain's awareness in the area. Of the hire, Taco John's CEO Jeff Linville said: "I hired Billie Jo
because of her proven results and impressive experience growing sales and transactions. I believe she will play a lead role in helping us achieve both our short and long term growth goals here at Taco
In the wake of the failed Publicis-Omnicom merger, the Mini Holding Company is rising to prominence. Yesterday we learned that Chicago-based private equity firm Lake Capital aims to acquire London-based Engine Group, parent to Deep Focus, Noise and several others. Today, Project Worldwide, the 30th largest holding company according to Ad Age's DataCenter, is acquiring LA-based Pitch which is known for its work on Burger King, Pepsi and Meineke. Of the decision to become part of Project Worldwide, Pitch Co-Founder Jon Banks said, "Life's too short to work with bad people, so when we looked at who we would want to partner with, cultural fit was definitely the threshold."
Like every other agency searching for new business models in order to stay afloat, Dallas-based ad agency Launch has, well, launched a business of its own. The agency has debuted HeadSpace, a co-working space for creative professionals. Of the launch, Launch Principal and HeadSpace Co-Founder Diane Seimetz Duncan said: "HeadSpace is unique in the Dallas marketplace, as it was designed by creative marketing professionals for creative marketing professionals. We want to be a community of ideas, innovation, networking and new opportunities for everyone -- including us."
In what will be a boon for some agencies and a disaster for others, P&G is divesting or shedding or merging half of its brands and will focus on its top 70-80 brands. Of the move, P&G Chairman and CEO A.G. Lafley said: "Today we are announcing an important strategic step forward that will significantly streamline and simplify the company's business and brand portfolio. We will become a much more focused, much more streamlined company of 70 to 80 brands." The 70-80 brands P&G plans to retain account for 90% of company sales and 95% of profit.
The Bellevue, Washington-based clothier Eddie Bauer has hired Jose Cabaco as its new vice president and brand creative director. Previously global creative director at Nike's Center of Design
Excellency, Cabaco has a long history of agency work at shops such as Young & Rubicam, Leo Burnett, Saatchi & Saatchi, Grey, Wieden+Kennedy and Euro RSCG. He also ran his own agency called
Of the hire, Eddie Bauer CEO Mike Egeck said: “We are very excited to welcome Jose to Eddie Bauer. Jose has a proven track record of being able to develop emotionally compelling brand stories that inspire consumers. His talents will be vital as we continue to amplify our voice within the active outdoor community.”
And so the NewFronts. That time when all things digital trot out their offerings to all things agency in hopes that the latter opens its wallet for the former. And any time you give a marketing
person a chance to get on stage and sell themselves, what you usually end up with is, well, something other than normal.
Today, it seems, DigitasLBi pulled out all the stops and went full on gospel. According to this tweet, it seems the agency has gone biblical.
So what was the epic craziness all about? The agency struck a deal with Vox Media that offers the agency a first look at Vox Media's native product, Chorus for Advertising. Ah ha! There's the gospel tie in. Now it all makes perfect sense.
Well, here's a newsflash. Production company Spotburner, which would rather you called it a full-service digital agency, has...wait for it...announced guaranteed turnaround time on premium content.
That's right. The production company...uh...digital agency will deliver its work to clients on time! Hold the phone! Stop the presses! A company promises to do what it says when it says it will do
This is unprecedented news in the advertising industry, let alone in any industry. I mean, this is unheard of! Never in all my years of selling crap to people who neither want it or need it have I ever come across a company that promised to deliver the goods by the promised due date.
Of the epic promise, Spotburner Founder Bob Bekain said, “I noticed a lot of unnecessary delays for the client while waiting for their content, so I created Spotburner as a means to provide premium content at a fair price, with a guaranteed turnaround time.”
My God! What's next? A company promising to buy clients lunch when they come to a midday presentation?
More than two-thirds, or 68%, of marketers and agency executives plan to increase their digital video ad budget spend over the next 12 months, according to the Digital Content NewFronts: Digital
Video Spend Study, a survey of 305 buy-side professionals conducted by Advertiser Perceptions and released today by the Interactive Advertising Bureau.
The buy-side expects greater digital video spend will come from increased ad budgets in 2015 and a shift away from broadcast and cable television. Two-thirds, or 67%, of survey respondents said that they anticipate their broadcast and cable TV ad budgets to stay the same or decrease in the next year.
The study also revealed that two-thirds of marketers and agency executives, or 67%, believe original digital video will become as important as original TV programming within the next 3 to 5 years.
In addition, 8 in 10 advertisers and agency executives who attended the 2014 NewFronts agree their participation resulted in more spending on original digital video content and motivated them to increase their 2015 budgets.
Of the study, IAB Senior VP of Research, Analytics and Measurement Sherill Mane said: “This study demonstrates unequivocally that digital video is a fierce competitor for advertising dollars. Brand advertisers and media buyers have been dramatically increasing their commitment to digital video, so all signs point up for this captivating form of storytelling as the industry rallies for the NewFronts.”