Wyoming-based Taco John's loved its agency contact so much, it hired her away and gave her the title of CMO. After five years as VP of insights and media at Sioux Falls-based Lawrence &
Schiller, Billie Jo Waara has joined the Mexican-themed fast food restaurant to focus on growing the chain's awareness in the area. Of the hire, Taco John's CEO Jeff Linville said: "I hired Billie Jo
because of her proven results and impressive experience growing sales and transactions. I believe she will play a lead role in helping us achieve both our short and long term growth goals here at Taco
In the wake of the failed Publicis-Omnicom merger, the Mini Holding Company is rising to prominence. Yesterday we learned that Chicago-based private equity firm Lake Capital aims to acquire London-based Engine Group, parent to Deep Focus, Noise and several others. Today, Project Worldwide, the 30th largest holding company according to Ad Age's DataCenter, is acquiring LA-based Pitch which is known for its work on Burger King, Pepsi and Meineke. Of the decision to become part of Project Worldwide, Pitch Co-Founder Jon Banks said, "Life's too short to work with bad people, so when we looked at who we would want to partner with, cultural fit was definitely the threshold."
Like every other agency searching for new business models in order to stay afloat, Dallas-based ad agency Launch has, well, launched a business of its own. The agency has debuted HeadSpace, a co-working space for creative professionals. Of the launch, Launch Principal and HeadSpace Co-Founder Diane Seimetz Duncan said: "HeadSpace is unique in the Dallas marketplace, as it was designed by creative marketing professionals for creative marketing professionals. We want to be a community of ideas, innovation, networking and new opportunities for everyone -- including us."
In what will be a boon for some agencies and a disaster for others, P&G is divesting or shedding or merging half of its brands and will focus on its top 70-80 brands. Of the move, P&G Chairman and CEO A.G. Lafley said: "Today we are announcing an important strategic step forward that will significantly streamline and simplify the company's business and brand portfolio. We will become a much more focused, much more streamlined company of 70 to 80 brands." The 70-80 brands P&G plans to retain account for 90% of company sales and 95% of profit.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.