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P&O Ferries Switches to Starcom and MRM Meteorite

  • Campaign, Monday, August 4, 2014 8:40 AM
P&O Ferries has appointed Starcom to its European media planning and buying account, while handing its creative brief to MRM Meteorite following competitive pitches. Starcom beat off competition from UM London, Maxus and, the incumbent, Havas Media to earn the GBP5m account. MRM Meteorite won against Lida and Kittcat Nohr, following an agency review announced in April.

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