Although the actual dollar value that social media brings to TV programming may still be in dispute, one thing is seemingly true: People are increasingly aware of TV shows because of social media.
In 2013, Nielsen says 25% of people were “aware of more programs” because of social media -- versus 18% in 2012. Also, 15% of those surveyed claim they “enjoy television more.” The number was 11% in 2012.
Perhaps more important for those traditional TV advertisers is that as a result of social media, 11% said they watched more live TV in 2013, versus 8% in 2012. There were also more social media TV connections: 12% of those surveyed say in 2013 said they “record more programs” versus 10% in 2012.
When asked about what connected devices those surveyed are using while watching TV, nearly 49% said smartphones and 66% said tablets, when it comes to general surfing for Web activities.
Shopping is a significant activity for tablet owners while watching TV, at 44%. Activities such as getting information on actors and shows and emailing/texting friends each earned a high 29% share on smartphones.
Other data from Nielsen’s first-quarter 2014 Cross Platform Report shows that the average adult age 18 and over now watches five hours and 10 minutes of live TV and 34 minutes of time-shifted TV per day.