Is using the word "groovy" actually groovy? As in cool? As in not lame and anachronistic? Well, according to Lauren Rivers -- president of Chapel Hill ad agency Rivers Agency -- the word is
perfectly, well, groovy. In fact it's groovy enough to use to describe her agency's new office space, the ground floor of a condo complex in the area. While there may, in fact, be some bit of groovy
to that, I think the agency’s previous home -- a 10-bedroom sorority house -- deserves the descriptor "groovy" far more than a condo complex. Whether or not you like the word "groovy," you'll
have to admit that the fact that her agency grew 25% in the past year is decidedly, well, groovy.
Is your agency involved in PPC? Are you the master of the practice? Are you a winner at what you do all the time? If you jump up and down and scream, "Hell yes!” you, sir/ma'am are a liar! Why? Because, according to Clix Marketing's Michelle Morehouse, you should fail and you should be proud of it. She writes: "Following the "Always Be Testing" catchphrase, regular tests are a constant in PPC. Ad copy tests, landing page tests, and testing individual keywords are constants for paid search pros. We’re always trying to move the needle by testing something new. But we’re not always going to be able to write more compelling ad copy. Our keyword bid changes aren’t always going to have the positive effects we want. These are minor tests and each time we "fail" it informs us of how to manage the account moving forward.
Ever wonder if your advertising really works? Gerald Stevens, owner of Detroit area bar Nancy Whiskey, is a big believer. You see, a camera crew showed up at his establishment to film a commercial. But the commercial wasn't for the bar. It was for Long John Silver's, a restaurant chain that was promoting its free fish fry on Saturday, August 2. While Long John's may have benefited from its own commercial, it certainly helped Nancy Whisky. Since the airing of the commercial, Nancy Whisky has received calls non-stop asking about the bar's own fish fry which was featured in the commercial. Of the activity, Stevens said: “We’re getting calls from all over the country. They’re calling and saying that they’re coming here for a vacation and don’t want to miss the fish fry.” No report on how many calls Long John Silver's received.
Okay - so this isn't really related to the advertising agency business, but since every one of us in the agency business is obsessed with AMC's Mad Men, I thought you might find this interesting. When Christina Hendricks, who plays Joan Holloway on the show, told her talent agency she was interested in doing the show, Hendricks says, "My agency said, 'It's a period piece, it's never going to go anywhere. We need you to make money and this isn't going to make money.' They ended up dropping me." Hendricks, obviously, has nothing to worry about these days. The same can't be said of her talent agency at the time.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.
Advertising Week is happening this week in Europe. And all the usual suspects are in attendance including Publicis Groupe CEO Maurice Levy, who had a few choice words to share.
On the topic of challenges that French businesses face, Levy said: "The result of the elections was slightly better than expected, we were fearing to see the Far Right coming in first. They are second and that is still too high. If we look back at what has been the action of the government in France, I must confess it has not been as productive as it could be. We have a French disease which is half-pregnancy: All our governments have done a lot of reforms, but none of the reforms that have been implemented in the last 20 years have gone deep enough to solve the problems."
And on the topic of British politics, Levy said: "I respect the fact that the UK has this separate currency, and that's fine, the Euro has not been implemented everywhere ... I am so sorry to see that David Cameron has decided he could call a referendum [to pull out of the European Union which Levy said would be "dangerous"] on Europe. This would be the end of Europe as we dreamed it, and this would be for me a very, very strong disappointment."
Wait -- isn't Advertising Week supposed to be about advertising?
Mother is awesome. Mother has always been awesome. And so it's kind of without surprise that this little bit of awesomeness comes from the agency. It's a recruitment video for interns, but it's unlike any recruitment video you have ever seen before.
It's always been a bit of a putdown to refer to interns (or anyone for that matter) as fresh meat. But that's exactly what Mother does in the this video. However, they do it so brilliantly that you really can't fault them for this gem of political-correctness-be-damned.
It's a psychedelic ride and the lyrics are twisted: "It doesn't matter where you've been before, We want you raw because you're hungry. Even if you've been on the floor. No want no day old meat. No want no stinky feet. No want to take no heat. Just give us our fresh meat."
For those who have toiled in the ad world for any significant bout of time, the meat and meat grinder metaphor will not be lost on you. Check out the video here.
Las Vegas based SK+G Global has appointed of former Kastner & Partners Exec Brian Veasey to director of business development. Veasey joins the agency from his previous role as a consultant. Prior to serving as a consultant, Veasey was business development director at Kastner & Partners, Red Bull’s worldwide advertising agency.
Veasey, born and raised in Cape Town, South Africa, moved to London and spent seven years working on business development for several agencies, including ZenithOptimedia, Saatchi & Saatchi and PING. Veasey also managed a business development consultant agencies in London. He was eventually hired by one of his clients, Kastner & Partners, to grow the agency in London.
In 2006, Veasey was brought to the United States to handle the expansion of Kastner & Partners in Los Angeles. After departing Kastner & Partners, Veasey consulted for several agencies handling their expansion efforts.
Of the hire, SK+G Managing Partner John Schadler said, “Brian brings a wealth of knowledge to our agency and his business experience in multiple countries is aligned with our desire for continued global expansion."