Is using the word "groovy" actually groovy? As in cool? As in not lame and anachronistic? Well, according to Lauren Rivers -- president of Chapel Hill ad agency Rivers Agency -- the word is
perfectly, well, groovy. In fact it's groovy enough to use to describe her agency's new office space, the ground floor of a condo complex in the area. While there may, in fact, be some bit of groovy
to that, I think the agency’s previous home -- a 10-bedroom sorority house -- deserves the descriptor "groovy" far more than a condo complex. Whether or not you like the word "groovy," you'll
have to admit that the fact that her agency grew 25% in the past year is decidedly, well, groovy.
Is your agency involved in PPC? Are you the master of the practice? Are you a winner at what you do all the time? If you jump up and down and scream, "Hell yes!” you, sir/ma'am are a liar! Why? Because, according to Clix Marketing's Michelle Morehouse, you should fail and you should be proud of it. She writes: "Following the "Always Be Testing" catchphrase, regular tests are a constant in PPC. Ad copy tests, landing page tests, and testing individual keywords are constants for paid search pros. We’re always trying to move the needle by testing something new. But we’re not always going to be able to write more compelling ad copy. Our keyword bid changes aren’t always going to have the positive effects we want. These are minor tests and each time we "fail" it informs us of how to manage the account moving forward.
Ever wonder if your advertising really works? Gerald Stevens, owner of Detroit area bar Nancy Whiskey, is a big believer. You see, a camera crew showed up at his establishment to film a commercial. But the commercial wasn't for the bar. It was for Long John Silver's, a restaurant chain that was promoting its free fish fry on Saturday, August 2. While Long John's may have benefited from its own commercial, it certainly helped Nancy Whisky. Since the airing of the commercial, Nancy Whisky has received calls non-stop asking about the bar's own fish fry which was featured in the commercial. Of the activity, Stevens said: “We’re getting calls from all over the country. They’re calling and saying that they’re coming here for a vacation and don’t want to miss the fish fry.” No report on how many calls Long John Silver's received.
Okay - so this isn't really related to the advertising agency business, but since every one of us in the agency business is obsessed with AMC's Mad Men, I thought you might find this interesting. When Christina Hendricks, who plays Joan Holloway on the show, told her talent agency she was interested in doing the show, Hendricks says, "My agency said, 'It's a period piece, it's never going to go anywhere. We need you to make money and this isn't going to make money.' They ended up dropping me." Hendricks, obviously, has nothing to worry about these days. The same can't be said of her talent agency at the time.
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.