Around the Net
Commonwealth Social Buzz Fails To Go International For Sponsors
- Marketing Week, Tuesday, August 5, 2014 9:10 AM
Brandwatch figures have confirmed that the social buzz around the Commonwealth Games mainly stayed within the UK. Glasgow and London accounted for 18 percent and 17 percent, respectively, of 667,000 online sponsor mentions. Sponsor Virgin Media concentrated on Glasgow campaigns and scored 19 percent positivity in social mentions but also the most negative comments, 13 percent. Ford received 9 percent positivity, the second-highest of any sponsor with 90 percent neutral.
