• Trefis, Tuesday, August 5, 2014 11:13 AM

AOL will release its Q2 2014 earnings on Wednesday, August 6, and Trefis says the portal’s RTB (real-time bidding) revenue growth will be in focus.

“According to our estimates, the third-party display ads division constitutes over 35% of AOL’s value. In the previous quarter, the real-time bidding (RTB) platform propelled revenues for this division,” Trefis writes. “The sale of video ads through Adapt.tv, a RTB for video ads, was one of the primary contributors to revenue growth in Q1 2014. We expect video ads to once again contribute heavily to third-party display ads revenue as AOL is consistently ranked amongst the top three properties for video ads in the U.S.^”

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