InterMedia Advertising promoted Grant Rosenquist to senior vice president, media insight and planning director, a new position. Rosenquist has been with the company since 2006 as vice president of
analytics and insight. In this new role, he will lead a business intelligence unit that is responsible for all aspects of data, including development of user-friendly client dashboards. Rosenquist
will manage all of the company's media research and data tools. "This position will allow Grant to do what he does best for our agency and our clients: develop big picture strategy," said InterMedia
CEO Robert Yallen. "Grant will continue to collaborate with our leadership, new business and account teams to provide thoughtful, provocative and strategic insights for our clients. Additionally, he
will develop data-driven media plans, analyze trends, and help to educate clients and potential new business partners." Rosenquist joined InterMedia after 17 years specializing in research, planning
and managing media advertising campaigns. He spent nine years at KSL Media West in Seattle, and five with Western/Initiative Media in Los Angeles and San Francisco, among others.
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