Woman in Burger King 'Blowjob' Ad Speaks Out...Five Years Later

This you may recall. Five years ago, Burger King ran an ad in Singapore which has since become known as the "blowjob ad." The ad included an image of a woman with her mouth open across from an image of the BK Super Seven Incher. It appears she is about to give the seven incher a...well, we don't really have to say, especially when the large headline read "It'll Blow Your Mind Away." This week, the woman in the ad, who claims she just found out about her image being used (without her permission) in the ad last year has gone on the offensive. She's out with a YouTube video calling Burger King to task. In the description of the video, she writes: "Burger King found my photo online from a series I did of various facial expressions and contortion poses, and with no due regard to me as a person, profited off reducing me to an orifice for their penis sludge; publicly humiliating me in the process." For its part, at the time, Burger King USA said: "Burger King Corporation values and respects all of its guests. This advertisement is running to support a limited promotion in the Singapore market and is not running in the U.S. or any other markets. It was produced by a locally-based Singapore agency." The woman, who calls herself Jane Doe, is pulling no punches. She concludes the video description by saying: "I believe in sexual expression in art and the media; it's beautiful and necessary for a healthy society but IT MUST BE CONSENSUAL otherwise it's RAPE. Nice family restaurant you're running there Burger King. #boycottbk #facerape #SuckOnYourOwnSlimySevenIncher"

Jim Tobin is a nice guy. A very nice guy. Jim Tobin runs the Cary, NC-based social media agency Ignite Social Media. Jim just had to lay off half of his 110-person staff because the agency lost the Chrysler social media account to IPG Mediabrands after a review. But, like we said, Jim Tobin is a nice guy. While he'd love to be able to keep his entire staff on, the economics of things simply don't allow. But he is doing all he can to help the 50 or so people who were laid off get a new gig. He's promising to pay any employer who hires a laid off Ignite Social Media employee $5,000 if that employee has to be fired for performance or character issues within 90 days. In essence, he is financially vetting the awesomeness of his employees to other companies. Like we said, Jim Tobin in a very nice guy.

After what appears to have been a nasty battle of wills, Deutsch is moving out its now Google-owned space in New York City and into the 13th and 14th floors at one of the city’s midtown Penn Plaza buildings. It seems that once Google bought the building, it wanted everyone to move out so it could take over the entire 2.9 million square foot space. Deutsch was willing to negotiate with Google to buy out its 100,000 foot space. And then talks broke down and Deutsch changed its mind and renewed its lease with the landlord until 2018. But it seems, the tables have turned again, and Deutsch has agreed to a deal and will move to Penn Plaza. Why does it seem like life (two kids throwing sand at each other at the beach) never really changes?

As you may have heard, Apple is building an internal ad agency. And it's no secret that the brand is not getting along with its longtime agencies TBWA/Chiat/Cay and TBWA/Media Arts Lab. A couple days ago, Apple scooped up Musa Tariq, who was formerly head of social media at Nike and Burberry. Tariq now heads Apple's digital marketing. Today, David Burdon, formerly with London-based Glad -- which just closed -- has joined Apple as senior art director.
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1 comment about "Woman in Burger King 'Blowjob' Ad Speaks Out...Five Years Later".
  1. Michael Hubbard from Media Two Interactive , August 7, 2014 at 9:27 a.m.
    I know Jim Tobin from business and speaking engagements - and your headline on him is exact: He is a nice guy. It's always refreshing to see in an industry that has a lot of ups and downs that we still have guys like him that stick by their people.
  • OK So It's Not Called Spiffly But Alex Bogusky Did Launch A 'Social Impact Agency Platform'

    Last week I made note of Alex Bogusky launching a start-up that that would focus on doing social good and that it would be called Spiffly. The first part was right. The second part was wrong. The new entity will be called Fearless and "will help socially-minded corporations, foundations and non-profits develop 360° campaigns while providing the added value of a built-in millennial audience through Fusion's television, social and digital platforms."

    Fearless will be a division of Disney/ABC/Univision's cable network and digital platform Fusion and run in partnership with Bogusky, former CP+B'ers Dagny Scott and Lelsie Freeman. Fearless will "enable clients to engage with an ultra-connected audience in all of the places they consume media. The agency will develop multi-platform content spanning video, art, text, comedy, documentaries, television, events, and sharable content, all with an eye toward raising awareness and moving millennials to action on key issues and ideas that encourage positive change in the world."

    Of the launch, Bogusky said, "Mashing up agency and media solves a huge problem for socially-minded clients who have incredibly compelling messages but no way to find their audience. Fusion is striking the right tone. Although millennials are more interested in doing good, they aren’t motivated by the same old dry boring, righteous approach. They have the attitude that changing the world can and needs to be fun. And I happen to agree with that.” 

    Fusion will be opening an office in Boulder, Colorado where Fearless will be based.

  • This 'Dematerialized Agency' Needs Scotty to Beam It Back to Earth

    You know, if an advance alien race arrives on earth and learned all the languages in the world, they'd still never be able to understand what the hell marketing and advertising people are talking about.

    Get a load of this winning piece of blatherific business babble: "DOZ, the leading curated marketing marketplace that successfully connects brands with top-notch marketing professionals is taking over the industry with a growing platform. The company announces they now have 5K international marketers on its virtual platform. DOZ is the new dematerialized agency propelling brands into the next era of marketing."

    Dematerialized agency? What. The Actual. F*ck? Sidenote: I had to right that exact phrase yesterday when Saatchi & Saatchi CEO Kevin "head in the clouds" Roberts said marketing is all about table licking. Perhaps one of my editors encapsulated DOZ's desire to be a dematerialized agency better by saying, "It was bad enough getting disintermediated, now Madison Avenue isn't even living in a material world." Cue Madonna. 

    And Scotty, if you see this agency's dematerialized particles floating about the universe in your afterlife, please give them a swift kick in the ass and beam them back to reality.
  • Saatchi & Saatchi Opens Dallas Office, Will Recruit At SXSW

    Are you going to SXSW? Do you want a new job? Then, it appears, you might want to hook up with Saatchi & Saatchi, which is opening up a Dallas office and will be trolling the streets of Austin during SXSW for new hires. 

    The new office is for the agency's Team One unit, which focuses specifically on the Toyota and Lexus accounts. The agency's move to Texas is in reaction to Toyota moving its U.S. sales and marketing operations to Plano, Texas. 

    And so between barbecue and overcrowded sessions, head over to the SXSW Job Market at the JW Marriott (Floor 2). The hours are Friday, March 13 from 10 a.m. to 6 p.m. and Saturday, March 14 from 10 a.m. to 6 p.m.

  • MRY Hires Drones As Employees, Says They Will Be A Game Changer

    As part of its sponsorship of the New York City Drone Film Festival (yeah, apparently it's a thing), MRY put out a video which envisions what life would be like in an agency if it hired several drones as employees. 

    The comical, tongue-in-cheek video stunt has MRY CEO Matt Britton waxing eloquently just like any other agency CEO might do when talking about whatever bleeding edge, innovative, cut-through-the-clutter stunt of the week agencies are so prone to do.

    Britton talks about a crop of drones that have come into the agency with some tremendous creativity and yet the rest of the agency isn't so high on the idea complaining about the more scary elements of the drones. Britton isn't deterred. He thinks they're going to be a game changer.

    Watch the video here.
  • Saatchi & Saatchi's Kevin Roberts Says Marketing Is Now All About Table Licking

    Hmm. First, TV was dead. Then advertising was dead. Now, according to Saatch & Saatchi Worldwide CEO Kevin -- aka Mr. Lovemarks -- Roberts, marketing is dead. Now it's all about creating a "movement." Yeah, that sounds about right. The kind of movement one makes when they visit the bathroom. 

    But Roberts is a bit more eloquent saying: “You do that by figuring out how you add mystery, sensuality and intimacy to a brand. Sensuality: we feel the world in five senses. Whether you like this room or not, [the architect] Antonio Citterio designed it and all five senses are at work in here. I mean, people want to lick this table.”

    What. The. Actual. F*ck?

    If Lovemarks wasn't crazy enough, now Roberts wants us to go around licking the brands we love. What is up with that, dude?

    Apparently, though, his followers at the agency love him. One such follower put it thusly: “His personality does not transfer to paper. He overdoses on the bullshit massively, but he is a great leader and without him Saatchi & Saatchi would probably not exist.”

    Overdoses on bullshit. Yeah, that sounds about right.
  • Fuel Interactive Re-Brands to Fuel Because, Well, Typing Two Words Took Too Long

    The agency formerly known as Fuel Interactive, not to be confused with Fuel Industries -- oh wait, they changed their name too -- has changed their name to, simply, Fuel. Why? Well, as the press release says, "to better reflect the effect the addition of their capabilities has on a client's business." Okay...so the agency now just fuels brands? But not interactively? Wait, is there still such a thing as non-interactive marketing? I'm confused.

    Maybe Fuel CEO Stuart Butler can explain more succinctly. He says: “It’s been a period of unprecedented growth for us here at Fuel. With these changes came a fundamental shift in our focus and how we approached solving problems for our clients. We found that our old name no longer captured the essence -- the spirit and energy -- we are looking to bring to the market. We needed something that reflected what we really are, what we really do for our customers.”

    Right. Because no other agency on the planet fuels growth for their clients, right? I think everyone in the agency just got tired of typing Fuel Interactive all the time. Now they can just type Fuel. Because, you know, shorter is always better.

    In any case, they agency is excited about the change. Butler adds: “The rebranding has ignited us to reinvent the way that the hotel and travel industry does marketing. Our services make hotel marketing simple. And our new logo, new Web site and tagline provide a new feel and energy that brings us to an entirely new level of drive.”
  • New Cannes Glass Lion to Eradicate Boobs, Booty And Dumb Dads From Advertising

    As if there weren't already enough Cannes Lions awards to suck the ad world dry with entry fees, now there's another one. Cannes has introduced the Glass Lion to honor work that shatters gender stereotypes. The organization notes the award "specifically recognizes work that challenges gender bias and shatters stereotypical images of men and women which remain rooted in marketing."

    It would seem the aim of the new award is to root out sexism, misogyny, misandry and all other forms of gender stereotyping from advertising. What a bummer. I'm going to miss those Carl's Jr. ads. Okay, kidding. Well, maybe not completely.

    Anyway, Cannes has brought in the master of stereotype eradication to head up the Glass Lion Jury. Founder and CEO of IfWeRanTheWorld, MakeLoveNotPorn and former founder of BBH New York Cindy Gallop will head the jury. Gallop is a well-known proponent of proper gender representation in advertising.

    Of the award category, Gallop says, “I couldn't be more thrilled about the introduction of the Glass Lion, which demonstrates Cannes Lions' commitment to ensuring that both our industry and the work we create not only more accurately reflects the world around us, but actively changes it for the better. I am honored to be Jury President, and look forward, together with the jury, to celebrating work that will set the gold standard for creative and sociocultural change."

    Now even though Cannes Lions may never stop bleeding the industry dry with its entry fees, the organization will allocate all the Glass Lion entry fee proceeds into programming that promotes a more gender-neutral media landscape.
  • This Director Of Earned Media Wants To Be Ace Ventura Pet Detective

    While every morning she's grateful her clients haven't become part of some social media disaster and Twitter is her go to outlet for news, Huge (no, she isn't huge -- that's the name of the agency) Director of Earned Media Alyssa Galella says that if she weren't working at Huge, she'd love to be "a detective. Or work in an animal shelter. I would basically be Ace Ventura, Pet Detective."

    That's an interesting goal for a woman who was recently named one of PR Week's Innovation 50 or who accomplished a killer social media stunt by sending 99 boxes of Cap'N Crunch cereal to Jay-Z who later mentioned the stunt on the radio. Of course, yes -- she's just kidding, but Ace Ventura who certainly was a character. And I like people who aspire to be interesting characters.

    But what's most interesting about Galella, who is far from being an old timer, is her wise view of social media today. She says, "There's no longer a dividing line between 'media' and 'social media.' You need to be fluent in both traditional media relations and social media to do your job most effectively. Most of what I've learned hasn't been on the clock, either -- take the initiative to read a ton, be active on social media, attend events, and take classes you're interested in." You know -- become educated in the ways of life. 

    Thank God. Someone who doesn't think Facebook, Twitter and Snapchat are the only valid forms of media in existence.

  • Havas CEO Yannick Bollore Keynote At MIPTV To Explore Shifting Tides of TV In The Digital Age

    So MIPTV -- a conference that takes place in Cannes and explores the production and distribution of TV, film and digital content -- is right around the corner. It's not Cannes Lions and it's not necessarily an ad conference, but as TV proper continues to die and "content" reigns supreme, the world of content production and advertising continue to blur.

    Havas CEO Yannick Bollore will deliver a keynote entitled "Content Redefined" on Tuesday, April 14 at 12:10 p.m. in the Grand Auditorium of the Palais des Festivals. Bollore will explore the future of TV, but since everyone thinks TV is dead, he will really be exploring the shifting tides of content and the future of media and entertainment.

    Of his keynote and content, Bollore said: “The market is at a turning point. On the one hand, some business models in the industry are being seriously disrupted and more will follow. But on the other hand, consumers have never been thirstier for content than today. It is a great time to be a storyteller."
  • Tumblr Site Says 'Phuck You' to Photography Reps

    If you're on the creative side of the ad agency business, you are quite familiar with the barrage of emails from photo reps that land in your inbox on a daily basis. In fact one agency claims its art directors receive over 100 emails each and every day from photo reps. And it was this little data point that sparked action.

    Enter Phuck You Photo Reps, a Tumblr site designed to shame photo reps out of art directors' inboxes once and for all. The site is a collection of emails from photo reps and everyone is encouraged to contribute the emails they have received. 

    The site is a collection of what you'd expect, fluffy puffy emails pontificating about the balance of light and the magic of some Joe Photographer. Check out the insanity and contribute your own. 
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