Woman in Burger King 'Blowjob' Ad Speaks Out...Five Years Later

This you may recall. Five years ago, Burger King ran an ad in Singapore which has since become known as the "blowjob ad." The ad included an image of a woman with her mouth open across from an image of the BK Super Seven Incher. It appears she is about to give the seven incher a...well, we don't really have to say, especially when the large headline read "It'll Blow Your Mind Away." This week, the woman in the ad, who claims she just found out about her image being used (without her permission) in the ad last year has gone on the offensive. She's out with a YouTube video calling Burger King to task. In the description of the video, she writes: "Burger King found my photo online from a series I did of various facial expressions and contortion poses, and with no due regard to me as a person, profited off reducing me to an orifice for their penis sludge; publicly humiliating me in the process." For its part, at the time, Burger King USA said: "Burger King Corporation values and respects all of its guests. This advertisement is running to support a limited promotion in the Singapore market and is not running in the U.S. or any other markets. It was produced by a locally-based Singapore agency." The woman, who calls herself Jane Doe, is pulling no punches. She concludes the video description by saying: "I believe in sexual expression in art and the media; it's beautiful and necessary for a healthy society but IT MUST BE CONSENSUAL otherwise it's RAPE. Nice family restaurant you're running there Burger King. #boycottbk #facerape #SuckOnYourOwnSlimySevenIncher"

Jim Tobin is a nice guy. A very nice guy. Jim Tobin runs the Cary, NC-based social media agency Ignite Social Media. Jim just had to lay off half of his 110-person staff because the agency lost the Chrysler social media account to IPG Mediabrands after a review. But, like we said, Jim Tobin is a nice guy. While he'd love to be able to keep his entire staff on, the economics of things simply don't allow. But he is doing all he can to help the 50 or so people who were laid off get a new gig. He's promising to pay any employer who hires a laid off Ignite Social Media employee $5,000 if that employee has to be fired for performance or character issues within 90 days. In essence, he is financially vetting the awesomeness of his employees to other companies. Like we said, Jim Tobin in a very nice guy.

After what appears to have been a nasty battle of wills, Deutsch is moving out its now Google-owned space in New York City and into the 13th and 14th floors at one of the city’s midtown Penn Plaza buildings. It seems that once Google bought the building, it wanted everyone to move out so it could take over the entire 2.9 million square foot space. Deutsch was willing to negotiate with Google to buy out its 100,000 foot space. And then talks broke down and Deutsch changed its mind and renewed its lease with the landlord until 2018. But it seems, the tables have turned again, and Deutsch has agreed to a deal and will move to Penn Plaza. Why does it seem like life (two kids throwing sand at each other at the beach) never really changes?

As you may have heard, Apple is building an internal ad agency. And it's no secret that the brand is not getting along with its longtime agencies TBWA/Chiat/Cay and TBWA/Media Arts Lab. A couple days ago, Apple scooped up Musa Tariq, who was formerly head of social media at Nike and Burberry. Tariq now heads Apple's digital marketing. Today, David Burdon, formerly with London-based Glad -- which just closed -- has joined Apple as senior art director.
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1 comment about "Woman in Burger King 'Blowjob' Ad Speaks Out...Five Years Later".
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  1. Michael Hubbard from Media Two Interactive , August 7, 2014 at 9:27 a.m.

    I know Jim Tobin from business and speaking engagements - and your headline on him is exact: He is a nice guy. It's always refreshing to see in an industry that has a lot of ups and downs that we still have guys like him that stick by their people.

  • Financial Sector To Up Digital Budgets To $10 Billion Annually By 2019

    It's not a surprise that many brands are shifting their marketing budgets away from traditional media and toward  digital media but the financial segment is set to experience big shifts over the next four years according to recent eMarketer research. 

    The researcher forecasts an 11.7% compound annual growth rate between 2014 and 2019 for the financial sector, resulting in a $10 billion annual digital ad spend. According to Kantar Media, between 2013 and 2014 alone, television spending (across all sectors) dropped 4.7% from $3.4 billion to $3.2 billion, while online spend increased 20.4% from $2.4 billion to $2.9 billion.

    Dramatic spending drops were seen in magazine (down 7.3%), radio (down 10.9%) and outdoor (down 11.4%).

    In terms of spending objectives, eMarketer forecasts that the financial sector will allocate 62% of budget (or $4.46 billion) to direct response and 38% of budget (or $2.73 billion) to branding by the end of 2015.

    Search will dominate paid media spending for the financial sector in 2015, representing $3.40 billion or 47.3% of U.S. financial services total digital ad spending. eMarketer estimates that paid digital display will closely follow, with $3.02 billion of the financial sector’s budgets projected to flow to the category by the end of the year.

    Mobile is also an active area for financial brands. According to eMarketer, mobile advertising for the sector is expected to hit $3.49 billion by the end of 2015 in comparison to $3.7 billion spent on desktop.

    Social media has also seen significant spending increases, with financial brands increasing the share of budget to 8.8% in 2015, up from 5.9% in 2014 according to Duke University's Fuqua School of Business.

     

  • SS+K Gives Middle Finger to Open Office Haters

    Recently, there's been increased debate surrounding the open office concept and its effect on productivity. Various articles and studies have pointed out that it may not be as productive a work environment as old-school offices with walls and doors. Some posit that the concept fosters the creative spirit. Others posit that the concept fosters distraction and anxiety.

    While many agencies have gone open concept, one is publicly proclaiming its love for the concept in an open letter published in Ad Age. Penned by SS+K Partner and Chief Creative Officer Bobby Hershfield, the letter reads like a "facts be damned" opinion piece which, truth be told, is perhaps all well and good. After all, what works for some, doesn't work for others.

    In the letter, Hershfield thumbs his nose at stats highlighting the downside of the open office concept and touts the concept's benefits as he sees them. He writes: “We don't rely on email so much. We talk. Email follows up a conversation instead of initiating one, or even worse, substituting for one. We don't just share ideas. We wad them up and toss them at each other, blurt them out, interrupt and criticize and applaud them. We talk more. Walk around. Offer suggestions enroute to the bathroom. We don't hide in our offices. We don't hide behind walls. We are exposed and sometimes that fear puts pressure on us to be better in every aspect of our job." 

    He finishes, writing: "We are happier. We are less complacent. Less bored. We are stimulated. And we are getting to know one another better, which makes a culture that really is only about people and [making] ideas stronger."

    There never will be an answer to this conundrum mostly because everyone has a different work style. Some love the thrill of constant interaction and lobbing ideas back and forth while eating their lunch and walking on their standing treadmill desk. Others love to cocoon themselves and let prior interactions gestate into well-formed ideas which are then shared to a larger group. To each their own, I guess.

  • Hey Agencies, Here's 5 Reasons Why Startups Should Pay You More

    David Murdico, creative director and managing partner of Supercool Creative Agency puts forth a solid argument as to why startups should pay agencies more than brands do for the same work. 

    First of all, he notes a startup is an unknown entity and no one has ever heard of it before making it all the more difficult to create the necessary marketing program to achieve awareness and sale. He notes startups are generally more demanding than established brand marketers, often times because so much is at stake.

    Perhaps the biggest problem area when it comes to crafting marketing for a startup is that up until the point the startup reached out to an agency, everything about the startup has, thus far, operated in an echo chamber with scant few nodding and bobbing their heads in agreement without truly vetting the idea or how the idea will be perceived in the real world.

    Another challenge when working with a startup? They tend to change their mind a lot about, well, everything. And that can be a gigantic time suck. Check out Murdico's entire list here and file it away in your back pocket for use the next time you consider working with a startup.

  • This Consultant Argues CMOs, Not CFOs and COOs Should Rise to the Office of CEO

    Max Brand Equity President Richard Guha says marketers should own and run businesses. He notes that many CEOs are culled from the CFO and COO ranks rather than the CMO ranks. 

    Making the argument, he writes: "If Marketing were to do its job perfectly and customers were to come and buy, there would be no need for Sales. So if only Marketing could do its job perfectly, it would be the 'go-to' function in business. Yet, companies routinely look to the CFO or Head of Operations, who do not directly contribute to the key objective of the company when it comes to choosing a CEO instead of promoting the CMO to CEO. Why?

    Why, indeed? 

    Well, he says too many marketers rely on gut feel rather than sound, scientific analysis. He notes: "Engineers can’t [rely on gut feel], or bridges would collapse, buildings crumble, and machines fail. Marketers need to think more like good engineers than mere wielders of tools."

    Do marketers lack the ability to approach brand building in the manner Guha advocates? Or is the nature of marketing and advertising too "squishy" to be crafted with exactitude akin to engineering a bridge? Is it silly to even compare the two?
  • Tumblr Blog 'Mad Men Integrated' Envisions Mad Men Characters In the Digital Age

    This is gold! Gold, I tell you! And it's arrived just in time. As we all mourn the loss of our beloved Mad Men characters, they have been given renewed life, in the form of a Tumblr blog, as digital natives spewing all the usual buzzword bingo that's so prevalent in today's marketing landscape.

    Taking on the form of animated gifs, we have Don informing his secretary: "The future of advertising is socially integrated digital platforms." We have Peggy commending a co-worker saying: "Nice branded social post, bro." We have Don asking Peggy: "But does it work as a pre-roll." We have Don reacting to a proposed "Tinder-powered drone." We have Pete telling Don: "The CTRs need optimizing for behavioral targeting of Millennials." 

    And on and on and on. Brilliance.

  • Former Y&R Exec Heads To Children's Hospital Of Chicago

    Kary McIlwain, a 26-year veteran of Y&R, is heading to Ann & Robert H. Lurie Children's Hospital of Chicago in July taking the position of vice president of marketing. Since 2002, McIlwain has been president and North American managing partner of Y&R.

    Of Mcllwain, Children's Hospital President and CEO Patrick Magoon said: "We are excited to have a marketing executive of her caliber joining Lurie Children's. With her expertise and passion, Kary is the ideal leader to oversee our marketing efforts in support of the hospital's mission."

    Under McIlwain's tenure, Y&R was named 2014 Agency of the Year by the Chicago Advertising Federation. On joining Children's Hospital, Mcllwain adds, "I am thrilled to embark on this new phase in my career, to step out of the advertising agency world into promoting a mission-driven organization. Lurie Children's is a world class hospital that deserves world class recognition." 

    Linda Wolf, former chairman and CEO of Leo Burnett Company, chairs Lurie Children's Marketing Committee and said, "I have known Kary for many years and I have watched her grow into one of the top marketing executives in the country. Her deep knowledge of the advertising world and her track record of exceptional outcomes will greatly benefit Lurie Children's, one of Chicago's beloved institutions."
  • This McCann Mad Man Says Computers Have Destroyed Creativity

    Greg Birbil worked at McCann for over 40 years. He started in 1961 and retired ten years ago. In an interview with Vulture, he relives some memories from the Mad Men era of advertising but has no kind words for the current state of things, especially the use of technology in creative departments.

    Of that inevitable development, he says, "You know, I have a whole theory: I just think computers are not good for creative people. They’re a finishing-up tool, not the instrument to help you create. It’s not because I’m an old guy -- because I don’t respect or understand the value of the computer or the internet. It’s a pencil, an extremely fast pencil."

    He continues: "But the computer guys, at a digital agency, they’ve got their heads in the screen all day and have absolutely no human skills. An art director in the old days was dealing with typesetters, photographers, the client. These guys don’t. You’re looking to make people see things in a new way, and if you’re in there looking for stuff, that won’t happen."

    Is he right?
  • Really? Seriously? Now We Have The Chief Native Officer?

    Oh for f*ck's sake! Stop. Just please stop! Every ridiculous addition to the CxO title space just dumbs down the importance of the core four: CEO, CFO, COO and CIO. Maybe you can add CMO and CCO to that list -- but chief data officer? Chief customer officer? And now...wait for it...chief native officer?

    Yeah. Chief native officer. Or at least that's what Forbes Contributor Daniel Newman would like to see instituted. Newman argues that the merging of paid and earned media requires this CxO style oversight. 

    He furthers his point, writing: "The biggest reason to get a Native Officer is that while digital agencies and publishers work together, they don’t necessarily do so as a team. In fact, there are instances where they don’t see eye to eye. While publishers are great at creating content, they can treat branded content like a 'second-class citizen.' On the other hand, digital agencies consider themselves star content creators for brands. In such circumstances, there’s a pressing need for a 'dedicated task force' to exploit native ads to their fullest potential. The CNO should lead this pack, guiding the brand towards rewarding native advertising campaigns and best practices."

    So what say you? Do we need the chief native officer?

  • Further Ignoring Productivity Studies, 'Superwide' Office Space Is Now All the Rage

    Sort of like food brands still pimping low fat/no fat products when studies clearly indicate the human body needs fat, the office management world is still pimping open office space when many studies have shown it's a less productive solution than more traditional office space.

    That's not stopping the latest trend in office space, the Superwide. Superwide office space is large, one floor office space consisting of 100,000 square feet or more. Of the trend, Brookfield Property Partners Senior VP Duncan McCuaig said: “Large floors are absolutely in demand.” And “right now there is very little of this product in the city,” he added, referring to Manhattan.

    Adam Kansler, managing director at financial data company Markit, loves the open office concept and says: “There’s something that gets lost” when a company is on multiple floors. You don’t get the same random moments of seeing someone from across the way, hearing that they’re working on a project, and saying, ‘Oh, I’m going to stop by.’ ”

    Which, for some, is exactly the problem with the open office concept; constant interruptions and annoyances from co-workers who never shut up and have nothing better to do than run a constant stream of verbal diarrhea while you're trying to complete a project. 

    But that won't stop ad agencies from continuing to pile on this trend.
  • Former JWT Director Joins Gravity As Global Strategist

    Multicultural ad agency, Gravity, has named Rodrigo Alanis global strategist for the shop, which has offices in New York, Los Angeles and Paris.

    Alanis, who is fluent in Spanish, comes to Gravity from his start-up Optimistico where he served as founder and chief executive officer. He has been with Optimistico since 2009. Prior to that, Alanis served as director at JWT Inside for nine years and traveled  across the agency's multiple offices including New York and Dallas.

    Of Alanis, Gravity CEO Yuriy Boykiv, said: “Rod is a valuable addition to the Gravity team as we expand and strengthen our competencies in consumer insights, brand planning and analytics.

    Alanis has worked on campaigns for brands such as HSBC, JetBlue, Scholastic, Harry Potter, The U.S. Department of State, and the U.S. Marines.

    Of joining the agency, Alanis said, “Joining Gravity is a unique opportunity to bring my diverse experience in brand-led business growth strategy to the team and its clients. The agency has an iconic client list, and very, very talented people. I’m thrilled to be part of this growth opportunity.”
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