Timed for back-to-school, PepsiCo's Quaker has launched a buy-to-give program benefitting AdoptAClassroom.org.
AdoptAClassroom is a national nonprofit that works with donors to help teachers buy necessary classroom supplies not covered by available school funds.
According to the organization, the average U.S. teacher spends up to $1,000 of his or her own money every year on supplies for classrooms, or a collective $1 billion per year. In addition to Quaker, companies currently offering partnership programs with the nonprofit include 3M and Home Depot.
Now through Sept. 30, consumers who buy specially marked Quaker products and enter the package codes at www.QuakerUpForClassrooms.com will trigger a $1 Quaker donation, and receive a $1 Quaker coupon for themselves. Where possible, the program uses ZIP codes to direct donations to participating teachers in or near consumers' own communities.
Quaker will donate a minimum of $150,000 and a maximum of $250,000, benefitting 1,200 to 2,000 teachers with $100 per classroom.
Quaker points out that teachers receiving funds from the program can choose to buy "nourishing breakfast foods and refueling snacks" for their students, as well as classroom supplies. The brand cites Share Our Strength data showing that three in five public school teachers say their students regularly come to school hungry, and that teachers typically spend $37 per month out-of-pocket for food for their students.
Quaker's AdoptAClassroom partnership program is being prominently featured on QuakerOats.com, and promoted via the hashtag #QuakerUp.
Quaker is also encouraging families to share teacher appreciation stories on their social networks using #QuakerUp hashtag. #QuakerUp followers will also see other brand-generated back-to-school content.