Cartoon Doll Emporium, a site for girls to play games, also ran afoul of privacy regulations by allowing children to disclose their full names to other users, the Children's Advertising Review Unit said.
Cartoon Doll Emporium responded to the Better Business Bureau's inquiries by making changes to its site. Among others, the company removed trackers that could be used to collect data about users across platforms, the Children's Advertising Review Unit reported.
The organization says the company's prior practices violated the Children's Online Privacy Protection Act, a federal law that prohibits Web sites aimed at children under 13 from collecting kids' names, addresses or other personally identifiable information -- including data gleaned from tracking cookies or other unique identifiers -- without their parents' permission.
While the site took steps to obtain parental consent to collect data, those measures weren't sufficient, according to the Better Business Bureau's children's unit.
The Children's Advertising Review Unit found some other problems with the site as well, including that it displayed ad for “M” rated video games, including Battlefield 4 and Call of Duty: Ghosts. The self-regulatory standards call on companies to insure that only “age-appropriate” movies or games are advertised to children. Investigators report that the company promised that in the future, it will confirm that any ads placed by third parties are appropriate for children.
Cartoon Doll Emporium did not respond to Online Media Daily's request for comment.