So the LA Clippers hired Boston-based agency search firm Pile & Company to find the organization a new ad agency in the wake of the Donald Sterling scandal and a $2 billion bid for the
team from former Microsoft CEO Steve Ballmer. It's quite clear that the organization needs some help, but one LA industry source has a big problem with the Clippers looking outside LA for help. Our
source tells us: "As a big L.A. basketball fan, I find this whole thing fascinatingly moronic! From a business perspective, you have consultants in Los Angeles who know this market intimately and
would arguably be the best choices to find an agency for the Clips. But from a fan perspective, this is the ultimate carpetbagger move. I thought the Clippers would be less stupid now that Donald
Sterling is gone." Clearly, that's not the case.
In Cape Town, advertising Help Wanted ads are a bit different. When you first look at this ad for a copywriter with the headline, "Mid Weight Below the Line Copywriter," you might scratch your head a bit and wonder whether or not they're trying to tell fatties and rail-thin thigh-gappers not to apply and that they only want regular-sized people to work on crap like brochures, promotions and direct mail. Not exactly an attractive sounding gig. And then the body copy of the ad goes on to read, "Is your style smart and your thinking conceptual, have you got a smoking hot body..." and you're like WTF? I can't be fat, I can't be skinny and I have to be hot? Until you realize the rest of that sentences reads: "...of work and a real passion for writing?" Still, that's a lot of mental whiplash to work through just to find out if the job is of interest and whether or not you are qualified.
Remember Bob Parsons? The former CEO of GoDaddy who was seemingly obsessed with scantily clad, big-breasted women and killing elephants? Yeah, that Bob Parsons. Now Parsons is a major financial backer of the political group Better Leaders for Arizona. That group is now running commercials in support of former GoDaddy general counsel Christine Jones, who is running for governor. Guess who's producing the ads? Scottsdale-based Martz Parsons, which as the name indicates, is owned by Bob Parsons. Can one be any more in bed with oneself than this?
The Bellevue, Washington-based clothier Eddie Bauer has hired Jose Cabaco as its new vice president and brand creative director. Previously global creative director at Nike's Center of Design
Excellency, Cabaco has a long history of agency work at shops such as Young & Rubicam, Leo Burnett, Saatchi & Saatchi, Grey, Wieden+Kennedy and Euro RSCG. He also ran his own agency called
Of the hire, Eddie Bauer CEO Mike Egeck said: “We are very excited to welcome Jose to Eddie Bauer. Jose has a proven track record of being able to develop emotionally compelling brand stories that inspire consumers. His talents will be vital as we continue to amplify our voice within the active outdoor community.”
And so the NewFronts. That time when all things digital trot out their offerings to all things agency in hopes that the latter opens its wallet for the former. And any time you give a marketing
person a chance to get on stage and sell themselves, what you usually end up with is, well, something other than normal.
Today, it seems, DigitasLBi pulled out all the stops and went full on gospel. According to this tweet, it seems the agency has gone biblical.
So what was the epic craziness all about? The agency struck a deal with Vox Media that offers the agency a first look at Vox Media's native product, Chorus for Advertising. Ah ha! There's the gospel tie in. Now it all makes perfect sense.
Well, here's a newsflash. Production company Spotburner, which would rather you called it a full-service digital agency, has...wait for it...announced guaranteed turnaround time on premium content.
That's right. The production company...uh...digital agency will deliver its work to clients on time! Hold the phone! Stop the presses! A company promises to do what it says when it says it will do
This is unprecedented news in the advertising industry, let alone in any industry. I mean, this is unheard of! Never in all my years of selling crap to people who neither want it or need it have I ever come across a company that promised to deliver the goods by the promised due date.
Of the epic promise, Spotburner Founder Bob Bekain said, “I noticed a lot of unnecessary delays for the client while waiting for their content, so I created Spotburner as a means to provide premium content at a fair price, with a guaranteed turnaround time.”
My God! What's next? A company promising to buy clients lunch when they come to a midday presentation?
More than two-thirds, or 68%, of marketers and agency executives plan to increase their digital video ad budget spend over the next 12 months, according to the Digital Content NewFronts: Digital
Video Spend Study, a survey of 305 buy-side professionals conducted by Advertiser Perceptions and released today by the Interactive Advertising Bureau.
The buy-side expects greater digital video spend will come from increased ad budgets in 2015 and a shift away from broadcast and cable television. Two-thirds, or 67%, of survey respondents said that they anticipate their broadcast and cable TV ad budgets to stay the same or decrease in the next year.
The study also revealed that two-thirds of marketers and agency executives, or 67%, believe original digital video will become as important as original TV programming within the next 3 to 5 years.
In addition, 8 in 10 advertisers and agency executives who attended the 2014 NewFronts agree their participation resulted in more spending on original digital video content and motivated them to increase their 2015 budgets.
Of the study, IAB Senior VP of Research, Analytics and Measurement Sherill Mane said: “This study demonstrates unequivocally that digital video is a fierce competitor for advertising dollars. Brand advertisers and media buyers have been dramatically increasing their commitment to digital video, so all signs point up for this captivating form of storytelling as the industry rallies for the NewFronts.”