Searching for the latest news on George Clooney, Jay Z or Prince George of Cambridge? Microsoft has quietly rolled out SNIPP3T, an iOS app built on the Bing platform that gives fans another way to get the latest information on celebrities, from actors to musicians.
Bing's partnership agreement with Apple, announced last year, seems to be paying off. Powered by Bing, the iOS app aggregates and curates top celebrity news that users want to follow in real-time across YouTube, traditional entertainment sites and social media.
The SNIPP3T app lets users scroll through individual stories, images, videos, social mentions, and profiles of more than 10,000 celebrities without having to jump from one app to another. Bing helps the app understand relationships between stories, and identifies trending topics.
For those who perform the same search for a celebrity daily, the app automates the search process by subscribing to people of interest to view a personalized stream of related headlines. Users subscribe to their favorite celebrity, tap to view their profile and explore timeline of news stories.
The app also has a feature that allows users to share their thoughts about the latest news with other fans.