Drawbridge Names Ex-Sociomantic Exec Ferrario VP, Marketing

Drawbridge, a cross-device ad targeting firm, on Tuesday announced the appointment of Brian Ferrario as vice president of marketing. Ferrario replaces Daryl McNutt, who recently left Drawbridge to join supply-side platform Adaptive Media as its CMO.

Kamakshi Sivaramakrishnan, CEO of Drawbridge, stated: “Brian has a strong track record of crafting unique stories, and I'm confident that he will successfully lead the evolution of our brand and marketing efforts."

Ferrario was one of the first employees of Rocket Fuel after joining the company in 2008, per a release. He was most recently VP of marketing at Sociomantic, a programmatic ad tech company that was recently acquired by dunnhumby.

“I’m excited to join a company with all the assets a marketer could ask for,” stated Ferrario, adding that he believes “there's so much potential to build brand awareness and affinity in this space.”

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