Around the Net

Commentary

Ad Firms Tackling Digital Fraud

The Wall Street Journal has posted an article saying that “ad firms are now doing their best to convince clients they have a handle on the [ad fraud] situation.”

The online ad industry has been well aware of its fraud problem for years, but now clients are catching up,” the WSJ writes. “Marketers are increasingly asking ad sellers difficult questions about the matter, and sellers are now well aware they need some impressive-sounding answers.”

Read the whole story at Wall Street Journal »

Next story loading loading..