Starcom USA hired Dan Mitz as vice president, director of deliver practice, which optimizes plans against paid, owned and earned media, manages negotiations in the marketplace and provides direction
to bring ideas to life in the market, for the Allstate and Esurance accounts. Based in Chicago, Mitz joins Starcom from Initiative, New York where he oversaw the Hyundai/Kia account in the Investment
Group for the past six years. While there, Mitz also served as lead Sports consultant across clients because of his passion and expertise in the sports and broadcast realm. Mitz negotiated cross
channel sponsorships tied to the Super Bowl,
The Walking Dead,
The Voice, VMA's and the World Cup. Prior to Initiative, Mitz worked at Mindshare on the Domino's and Marines accounts. He
reports to Karla Knecht, executive vice president, managing director at Starcom. "I'm excited to have Dan join the team as he embodies the perfect combination of expertise, passion and partnership to
propel our clients business," said Knecht. "I know he will be a great lead for both accounts."
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