NEW! Twix Uses #TBT, Y2K And Dial-Up Internet To Explain Why Twix Bites Weren't Created Sooner

twixTwix Bites is getting in on the Throw Back Thursday craze with a series of online videos explaining why the bite-sized versions of the beloved Twix bars weren't created sooner. Blame the 90's, especially Y2K and dial-up Internet access. Videos will appropriately launch every Thursday, with two already available online. In Y2K, a woman wants to save her plans for Twix Bites before Y2K hits and possibly destroys everything. While she talks to IT, a crazed co-worker smashes her computer, destroying it before it could destroy them. See it here. In "Dial-Up," two co-workers begin the slow dial-up download process of plans for bite-sized Twix. The pair continue to wait long into the night and then one man picks up the phone to call his wife. There goes the file. Watch it here. There's also a print ad with a working phone number that people can call for additional reasons why Twix bites took so long to invent. 1-844-WHY-SO-LONG. BBDO New York created the campaign.

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