• by Steve McClellan  @mp_mcclellan, August 18, 2014

InterMedia Advertising has been appointed agency of record for the California law firm 1-800-NO-CUFFS as the law firm is making plans to build awareness and recognition beyond its California base.

The agency is launching a $2 million radio and TV campaign for the law firm, which specializes in defending clients involved in driving under the influence of drug and alcohol cases.

The firm was founded by Darren T. Kovinoky, who makes regular appearances on news and talk shows like Today, Dr. Phil, various shows on CNN, among other programs. He also has his own show on Discovery Investigation called “Deadly Sins.”

Kavinoky has stated that it’s his intention to build the firm into the nation’s “leading DUI defense organization.”

“Over the past 20 years InterMedia has been at the forefront of marketing innovation helping attorneys and law firms build their brands, reputations and case portfolios with creative, cost-effective media campaigns,” said InterMedia Group CEO Robert Yallen, who is also an attorney. “We are most excited about Darren’s unique legal brand—and are very excited to leverage Darren’s celebrity and high energy.”

The upcoming 1-800-NO-CUFFS campaign features new ads produced by InterMedia’s creative subsidiary, InterImage Productions. The thirty- and sixty-second spots will feature Kavinoky and are debuting this month. The ads will promote Kavinoky’s firm as “Your Get Out of Jail Card.”

In the spots, Kavinoky touts 1-800-NO-CUFFS’ proprietary “DUI Defense System,” which offers more than 58 methods of scientifically invalidating breath and blood tests. Kavinoky also promises to stop the Department of Motor Vehicles from automatically suspending a client’s license.