Of the importance of staying abreast of changes in the digital space, Deutsch LA Chief Digital Officer Winston Binch says: “If you’ve been in the business for a while,
particularly on the creative side, and are not open-minded and curious to learn new things, someone’s going to take your job.” That sentiment is reflective of many in the industry, some of
whom are going back to school, attending workshops or taking courses to keep current.
Deutsch offers what it calls D School, an annual course offered to everyone in the agency to -- as Binch says -- "give everyone a brush up on digital, make them aware of the landscape and expose them
to some of the opportunities.” And he thinks the ad schools just aren't cutting it anymore. He adds: “There are lots of kids coming out of ad school that still want to do TV spots,
but the reality is more and more has to be designed for the Internet, the Internet is first. We really want to help everyone here get the tools and the abilities to get really fast creative.”
Making note of the sad fact that 20 CEOs of creative agencies have lost their jobs in the past 12 months, Avi Dan, writing in Forbes, worries that Madison Avenue's shift from focusing on profit versus big ideas is gravely harming the practice of advertising. He writes: "The growing bottom line orientation of Madison Avenue could affect agencies culturally and lead them to become more risk averse, and damage their value proposition to their clients. Ideas and innovation are born out of a culture of risk taking. And agencies at their best are always an independent voice, pushing the envelope. Will an attitude of 'holding to the client at all cost' mitigate that spirit and encourage agencies to become conformists?" Sadly, yes and sadly, that's exactly what is happening. Which is why we see so much lame work coming out of agencies lately. Management by consensus and approval by committee is killing this business. Do we have the guts to put the brakes on this impending train wreck?
MRY has said goodbye to six of its developers. Of the layoffs, MRY Chief Marketing Officer David Berkowitz said: “We unfortunately did have to part ways with a few of our colleagues earlier this month as part of normal reshaping based on industry demand. MRY continues to grow, though, and we have 15 open positions right now across a number of departments.” But those 15 open positions are not development positions, which causes one to wonder what broader changes are underway at MRY.
It's interesting, though entirely unsurprising, that those who love to work together, well, continue to do so. A couple of years ago, three Crispin Porter + Bogusky staffers -- Dave Schiff, Scott Prindle and John Kieselhorst -- left to form a new shop named Made Movement. Now CP+B VP Account Director Kate Higgins has also left the shop to join Made Movement. Of the move, Higgins said, “I love CP+B, but I’m excited about the chance to be a partner and to help grow and shape this place. We always joke that at some point you either own your own shop or become a client, and I like the creative process too much to turn the opportunity down." We wish Higgins well. And she's right. If you don't start your own agency, climb to the top of one or, yeah, become a client, you're likely out on your ass the day you turn 40. It's sad but it's true.
Way back in 2004, University of Central Florida graduate and Woo Creative Founder Ryan Boylston has been hosting an event called Arnold Day. Arnold Day, which started with just Boylston and a few
friends gathering at Orlando bar Lazy Moon to watch Schwarzenegger movies on the actor's birthday, has grown to a 1,200 person event.
Of the event's genesis, Boylston said, "Way back when, it was a simple concept… two Arnold fans, a 19-inch TV, a VCR -- that's right, a VCR -- and the greatest pizza/beer establishment in Orlando."
Each year, die hard Arnold fans showed up in their favorite Arnold movie attire, to share their love for Mr. "I'll be back!"
On how the day will go down, Lazy Moon Co-Owner Tim Brown said, "Ryan's awesome. On Arnold Day, we'll serve German or Austrian beers, bratwurst pizza and the event has caught on with both employees and customers. We're not sure Arnold will show up, but it's a fun day either way."
The event also supports Boylston's fundraising goals which include collecting $20,000 which will be donated to Boynton Beach-based CJ Foundation which provides financial resources to families with special needs children.
Of the charity side of the effort, Boylston said, "The monies we raise are for kids to receive therapy not covered by insurance. This therapy can change the trajectory of a child's life."
Donations will be collected at the Arnold Day event but anyone can visit the Arnold Day website on which contributions can be made.
This year, Arnold Day will be Aug. 1 at Lazy Moon Pizza, 11551 University Blvd., in Orlando.
Come on, Arnold, show up for Ryan, won't you?
I suppose it's entirely possible that there are hundreds of companies with the word "shift" in their name. And here's another; one that might raise an eyebrow with marketing agency Shift
Communications. Why? Because ShiftRGB.com (which, anachronistically, displays only 1995ish "coming soon" text).
Petrol Advertising Motion Director David Edeburn is launching ShiftRGB, a creative firm he says he's launching in response to Google Chrome's September 15th move to discontinue auto-playing Flash media. ShiftRGB will specialize in creating HTML5 display advertising for ad agencies transitioning to HTML5 display ads.
For the past 15 years, Edeburn has worked as an HTML5 animator, Flash animator, creative director and web developer at WOO, Arsonal and Petrol.
Following its premiere at the Palais des Festivals during the Cannes Lions International Festival of Creativity and a showing in Milan on July 15, Saatchi & Saatchi continues to celebrate the 25th
anniversary of its New Directors’ Showcase, this time with a New York City screening event at the Museum of Modern Art Tuesday, August 25.
Saatchi & Saatchi will present the New Directors Showcase featuring this year’s directing talent as well as the U.S. premiere of “25X25”: an "experiment in film" directed by 25 New Directors' Showcase alumni who have been recognized for their successful film, television, and advertising careers.
The “25x25” directors include Daniel Kleinman, Dawn Shadforth, Floria Sigismondi, Jonathan Glazer, Michel Gondry, Ivan Zacharias, Traktor, Dante Ariola, Ringan Ledwidge, Antoine Bardou-Jacquet, Carl Erik Rinsch, Noam Murro, Tim Bullock, Dougal Wilson, James Rouse, Jamie Rafn, Fredrik Bond, Philippe Andre, Jake Scott, Ne-o, David Wilson, Daniel Wolfe, Ilya Naishuller, Vania Heymann, and Charlie Robins.
Of the event, Andy Gulliman, Saatchi & Saatchi Worldwide Director of Film & Content and curator of the New Directors Showcase said: “Back in 1991 an idea was conceived for a Showcase that would reflect the agency’s reputation for nurturing and developing new talent. 25 years later we are still committed to providing a global platform for new directing talent.”
Saatchi & Saatchi New York CEO Brent Smart added: “It was a real highlight to experience the New Directors’ Showcase and 25X25 Film at Cannes this year and we couldn’t be more excited to bring this event to New York. I hope our clients, partners, and people find the same inspiration from the next generation of filmmakers.”
Recently, DDB Istanbul was in search of an art director. As is always the case with an open creative position, the agency was slammed with portfolios. But one portfolio stood out and was far and
away above all others.
Like a shipwrecked person on an island (after all, that's kind of like what joblessness is like), Canhür Aktuglu did the message in a bottle thing placing his cover letter inside a bottle and embedding a USB stick containing his portfolio in the bottle's cork.
Check out several images of his creation here.
Pretty soon we'll start calling trading desks media departments. Oh, wait.