Mobile More about Influencing Sales, Says Researcher

Mobile is constantly changing and the way consumers view the shopping experience since today people are “wedded” to their devices and are always connected. Josh Bernoff, SVP of Idea Development for Forrester Research, said in his session at eTail East 2014 that by 2017 companies will spend $189 billion in the back-end area of their business in order to be competitive in digital and mobile. Bernoff said retailers will want to think about the mind of the customer, which begins with mobile devices and mobile applications.

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Tags: mcommerce
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