Copywriter to Go One Month Subsisting Only on Food Found in the Agency

This is awesome. And very scary! So there's a guy named Sam Bartos. Sam works as a copywriter at MRY in New York. Sam, like everyone in advertising -- actually, the world -- likes to eat. But Sam has given himself a challenge. He has decided to see if he can survive an entire month eating only the food he finds around his agency...which, as you well know, can range anywhere from full-on new business pitch gourmet to Tupperware mysteries in the back of the fridge. Sam has created a witty blog entitled Adult Food Finder on which he will (and has for six days so far) chronicle his gastric adventures over the course of the month. Some of his foodie adventures: "2:45PM I find a mondo bag of lightly salted popcorn. It's not delicious or even really that flavorful, but it is a 'high volume' snack that will fill up empty space, like packing foam in a moving box." And "12:19 PM: I have some Orange Juice leftover from Friday's 'Bagel Friday'. The only problem is that I just washed my mouth out with Listerine (one of our clients, so naturally we have it in all the men's rooms), which turns orange juice into battery acid." Do give his blog a read. It's filled with hilarious entries including the fact he even considered feeding himself those tiny ketchup packages. Good luck, Sam.

You've probably never heard of her. Unless, of course, you hail from the Nashville area. And she's under 40 so, you know, according to industry rules, she hasn't been put out to pasture yet. Who are we talking about? Audra Wait. Wait is a Nashville area agency exec who recently launched Wait & Co. Previously with Noble Sidekick, Wait was recently named one of Nashville Business Journal's 40 Under 40. Of the launch, Wait said, "I've always had a bit of an entrepreneurial spirit and felt with the vibrant business environment in Nashville and Middle Tennessee, the time was right to launch this venture. Fortunately, I've had highly loyal clients over the years who like what we've achieved together and will be following me to my new company. I'm excited about the opportunity to put my leadership and marketing skills to work helping them and more companies succeed in this market.”

Publicis Worldwide North America has snared former Martin Agency new business head Julie Levin to become the agency's Chief Marketing Officer. Levin replaces Chris Shumaker who left to become CMO at FCB North America. As CMO Levin will be responsible for both new and organic business development across all Publicis North America offices and brands. At The Martin Agency, Levin led and won pitches for Stoli and Sparkle Georgia Pacific, among others. Prior, Levin was Head of Business Development at BBH/NY where she helped win the Sony Playstation global account. Before that, she was Managing Partner/Director of Business Development, mcgarrybowen/NY, winning Verizon Wireless, multiple Kraft Food brands and the Pfizer Chantix and Viagra business. She's also done stint in account management, running Revlon at Deutsch/NY and the global Gillette Venus account at BBDO/NY. 

San Francisco-based Cutwater has hired Simone Nobili as creative director. Nobili has a healthy track record of award winning creative, most recently working with brands like Asics and Taylor Guitars at VITRO in San Diego. Prior to VITRO, Simone worked as Creative Director at Jung Von Matt (such an awesome agency) Hamburg, Leo Burnett Milan, and TBWA London, New York and Los Angeles. Of Nobili's awesomeness, CCO Chuck McBride said, “Simone loves brands. He thinks multimedia. He’s a maker. Which means he’ll fit in great at Cutwater. Our team is growing. He brings experience and passion all of us welcome and encourage for his professional growth as well as ours.” But I don't know. Nothing's really been quite as cool as that initial Ray Ban work from back in the day.

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1 comment about "Copywriter to Go One Month Subsisting Only on Food Found in the Agency".
  1. Len Stein from Visibility Public Relations , August 20, 2014 at 11:14 a.m.

    eating the Agency... not real creative...methinks someone named Spurlock not too long ago made a movie about eating only at McDs..but maybe we need to see MRY's menu

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    The Bellevue, Washington-based clothier Eddie Bauer has hired Jose Cabaco as its new vice president and brand creative director. Previously global creative director at Nike's Center of Design Excellency, Cabaco has a long history of agency work at shops such as Young & Rubicam, Leo Burnett, Saatchi & Saatchi, Grey, Wieden+Kennedy and Euro RSCG. He also ran his own agency called Home.

    Of the hire, Eddie Bauer CEO Mike Egeck said: “We are very excited to welcome Jose to Eddie Bauer. Jose has a proven track record of being able to develop emotionally compelling brand stories that inspire consumers. His talents will be vital as we continue to amplify our voice within the active outdoor community.”

  • Design Firm Debuts New Web Site...And 'Synergetic' Global Mindset

    I know, I know -- poking fun at an ad agency launching a Web site is so 1999 -- but the vim and vigor these agencies display while doing so is just so ripe for ribbing. So who's the latest Web site relaunch victim? Ventura, California-based SoCal Design.

    The agency, which focuses on clients in the fitness, healthcare, beauty and real estate segments, has not only relaunched its Web site but it's also adopted a seemingly more global viewpoint. 

    Of the repositioning, SoCal Design Partner Brett Hurle said: "The relaunch of our site is really a culmination of something we have been building for years here at SoCal Design. I believe the foundation of this agency's success is our ability to bring together synergetic teams from our global talent pool. We believe that every project is unique, and creating truly unparalleled teams enables us to provide our clients the best possible craftsmanship." 

    Yikes. Synergetic? Is it 1988?
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    Horizon Media has announced Dunes of Dreams, the agency's new "invention development program." The program invites employees to submit their best ideas or inventions that, if chosen, will see the light of day. The program is part of the agency's INVENT@horizon initiative which is run by Chief Invention Officer Taylor Valentine. 

    INVENT@horizon was launched in 2014 and acts as a launch pad to inspire invention across the agency. The invention team is responsible for pioneering product development and new forms of media, hopefully arriving at better ways to solve client problems and new ways to recruit and motivate employees. The agency's most recent invention is a roadmap for mood-based audio planning.

    Of the program, Valentine said: "Technology and the lightning speed of change across industries creates an opportunity to invent more and better than ever before. The Dunes of Dreams program will provide every employee the opportunity to invent, making invention a way of life and a culture driver for our people."
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    And so the NewFronts. That time when all things digital trot out their offerings to all things agency in hopes that the latter opens its wallet for the former. And any time you give a marketing person a chance to get on stage and sell themselves, what you usually end up with is, well, something other than normal.

    Today, it seems, DigitasLBi pulled out all the stops and went full on gospel. According to this tweet, it seems the agency has gone biblical.

    So what was the epic craziness all about? The agency struck a deal with Vox Media that offers the agency a first look at Vox Media's native product, Chorus for Advertising. Ah ha! There's the gospel tie in. Now it all makes perfect sense.

  • Attik Ceases to Exist After Scion Loss

    Last month, Droga5 won the Toyota Scion account -- besting incumbent Attik, which has had the account since 2002. Attik was to continue to be part of the creative team for the brand and support various marketing initiatives. Apparently, that has turned out not to be the case.

    Parent company Dentsu will absorb Attik with employees at both the agency's LA and San Francisco offices to be reassigned. While many Attik employees will find a home within Dentsu, there will be some layoffs, according to sources.

    Regarding the closure, a Dentsu statement reads, “After evaluating the Attik business with an eye towards future growth and sustainability, we have decided to bring Attik into Dentsu Aegis Network. The result will be a reorganization of the business with a long-term view towards client needs and opportunities that will most effectively leverage Attik’s talent, expertise and capabilities on a broader scale. We are actively working to ensure a smooth transition and to redeploy people within Dentsu Aegis Network.”
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    CDO Club, a community of C-suite digital types with over 1,000 members, has named Adam Brotman, Starbucks Coffee Company's Chief Digital Officer, the 2015 U.S. Chief Digital Officer of the Year.

    Brotman was named the recipient of the award during CDO Club founder David Mathison's keynote presentation, "Hall of Fame: CDOs Who Have Become CEO and Board Directors," at the 3rd annual CDO Summit on Wednesday, April 29 and hosted at Thomson Reuters in New York City.

    Brotman joined Starbucks in April 2009, and under his leadership the company has become a leader in mobile payments, with more than 18% of its U.S. store transactions occurring via mobile. In addition, the company processes more than 8 million mobile payments per week.

    Brotman also led the team responsible for piloting Starbucks Mobile Order & Pay in 2014, a mobile ordering feature integrated within the Starbucks app that allows customers to place their order as well as pay for their food and beverage items in advance of visiting their store. The feature has been rolled out in 650 locations in the Pacific Northwest.
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    Yup. Another brand throws another agency under the bus. Yesterday, Bud Light caught the wrath of the Internet for one of its custom taglines on its bottles. The tagline reads, "The perfect beer for removing 'no' from your vocabulary for the night." Doh! Many around the dark corners of the Internet have linked the tagline to rape culture.

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    Missed the mark? Uh, yeah. Now, certainly some blame can be laid upon BBDO for even proposing this copy but the brand and all its layers of approval should have caught it. In yet another statement, Bud Light basically admits that, saying: “BBDO is the creative agency for this UFW campaign, including all bottle scroll messages. We have an extensive review process and this label should not have made it through. It’s regrettable. This particular scroll will no longer be produced.”
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    He says: "While worldwide mega-agency groups, [like] Saatchi & Saatchi, have continued to grow, merge, morph, and control more media dollars, the small, independent shops stubbornly remain."

    He offers up several reasons why this is so. Most notably, relationships matter. He notes: "In RFPs, a common question is about the agency's client roster and where the prospect's account would fit in the pecking order. Mattering to an agency's business translates to a certain amount of leverage, regardless of the added services or bench strength the larger agency promises it would give access to." No surprise there. That bossy client wants to be top dog and that's more easily accomplished when working with a smaller shop.

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    In a nod to the demise of the Mad Men era, Lindsey says: "The move toward a more accountable approach to client service began in the 90s as accounting systems and MBAs began to take hold. The recent recession cemented this new, more austere reality. Clients, on the whole, are simply more overhead sensitive nowadays. They know intuitively they will ultimately be paying for all of those assistant’s assistants, lavish offices, and entertainment. Small- to mid-tier agencies, on the other hand, run leaner operations out of necessity. And smart clients appreciate the obvious stewardship of money -- their money."

    No matter how many mergers and acquisitions take place, there will always be an entrepreneurial spirit that keeps the small agency alive. That and, well, small clients who want to be treated like Top Dog.
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    This is unprecedented news in the advertising industry, let alone in any industry. I mean, this is unheard of! Never in all my years of selling crap to people who neither want it or need it have I ever come across a company that promised to deliver the goods by the promised due date. 

    Of the epic promise, Spotburner Founder Bob Bekain said, “I noticed a lot of unnecessary delays for the client while waiting for their content, so I created Spotburner as a means to provide premium content at a fair price, with a guaranteed turnaround time.”

    My God! What's next? A company promising to buy clients lunch when they come to a midday presentation?

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    The buy-side expects greater digital video spend will come from increased ad budgets in 2015 and a shift away from broadcast and cable television. Two-thirds, or 67%, of survey respondents said that they anticipate their broadcast and cable TV ad budgets to stay the same or decrease in the next year.

    The study also revealed that two-thirds of marketers and agency executives, or 67%, believe original digital video will become as important as original TV programming within the next 3 to 5 years.

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    Of the study, IAB Senior VP of Research, Analytics and Measurement Sherill Mane said: “This study demonstrates unequivocally that digital video is a fierce competitor for advertising dollars. Brand advertisers and media buyers have been dramatically increasing their commitment to digital video, so all signs point up for this captivating form of storytelling as the industry rallies for the NewFronts.”

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