Commentary

Copywriter to Go One Month Subsisting Only on Food Found in the Agency

This is awesome. And very scary! So there's a guy named Sam Bartos. Sam works as a copywriter at MRY in New York. Sam, like everyone in advertising -- actually, the world -- likes to eat. But Sam has given himself a challenge. He has decided to see if he can survive an entire month eating only the food he finds around his agency...which, as you well know, can range anywhere from full-on new business pitch gourmet to Tupperware mysteries in the back of the fridge. Sam has created a witty blog entitled Adult Food Finder on which he will (and has for six days so far) chronicle his gastric adventures over the course of the month. Some of his foodie adventures: "2:45PM I find a mondo bag of lightly salted popcorn. It's not delicious or even really that flavorful, but it is a 'high volume' snack that will fill up empty space, like packing foam in a moving box." And "12:19 PM: I have some Orange Juice leftover from Friday's 'Bagel Friday'. The only problem is that I just washed my mouth out with Listerine (one of our clients, so naturally we have it in all the men's rooms), which turns orange juice into battery acid." Do give his blog a read. It's filled with hilarious entries including the fact he even considered feeding himself those tiny ketchup packages. Good luck, Sam.

You've probably never heard of her. Unless, of course, you hail from the Nashville area. And she's under 40 so, you know, according to industry rules, she hasn't been put out to pasture yet. Who are we talking about? Audra Wait. Wait is a Nashville area agency exec who recently launched Wait & Co. Previously with Noble Sidekick, Wait was recently named one of Nashville Business Journal's 40 Under 40. Of the launch, Wait said, "I've always had a bit of an entrepreneurial spirit and felt with the vibrant business environment in Nashville and Middle Tennessee, the time was right to launch this venture. Fortunately, I've had highly loyal clients over the years who like what we've achieved together and will be following me to my new company. I'm excited about the opportunity to put my leadership and marketing skills to work helping them and more companies succeed in this market.”

Publicis Worldwide North America has snared former Martin Agency new business head Julie Levin to become the agency's Chief Marketing Officer. Levin replaces Chris Shumaker who left to become CMO at FCB North America. As CMO Levin will be responsible for both new and organic business development across all Publicis North America offices and brands. At The Martin Agency, Levin led and won pitches for Stoli and Sparkle Georgia Pacific, among others. Prior, Levin was Head of Business Development at BBH/NY where she helped win the Sony Playstation global account. Before that, she was Managing Partner/Director of Business Development, mcgarrybowen/NY, winning Verizon Wireless, multiple Kraft Food brands and the Pfizer Chantix and Viagra business. She's also done stint in account management, running Revlon at Deutsch/NY and the global Gillette Venus account at BBDO/NY. 

San Francisco-based Cutwater has hired Simone Nobili as creative director. Nobili has a healthy track record of award winning creative, most recently working with brands like Asics and Taylor Guitars at VITRO in San Diego. Prior to VITRO, Simone worked as Creative Director at Jung Von Matt (such an awesome agency) Hamburg, Leo Burnett Milan, and TBWA London, New York and Los Angeles. Of Nobili's awesomeness, CCO Chuck McBride said, “Simone loves brands. He thinks multimedia. He’s a maker. Which means he’ll fit in great at Cutwater. Our team is growing. He brings experience and passion all of us welcome and encourage for his professional growth as well as ours.” But I don't know. Nothing's really been quite as cool as that initial Ray Ban work from back in the day.

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1 comment about "Copywriter to Go One Month Subsisting Only on Food Found in the Agency".
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  1. Len Stein from Visibility Public Relations, August 20, 2014 at 11:14 a.m.

    eating the Agency... not real creative...methinks someone named Spurlock not too long ago made a movie about eating only at McDs..but maybe we need to see MRY's menu

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