Maybe you are a big name musical talent.
Apparently, the NFL still wants you. But perhaps at a price.
The NFL is asking musical acts if they'd consider paying for the right to play during Super Bowl halftime show, The Wall Street Journal reports.
The NFL isn’t speaking on the subject. But from the NFL’s point of view, the Super Bowl may be gaining value as perhaps the biggest single-day media platform of the year. It's when 115 million U.S. viewers regularly tune in once a year, a number that has, for the most, climbed over the last several years.
Musical acts can’t get that kind of media platform anywhere -- not from other big-rated regular season prime-time TV shows -- which continue to see viewership erosion -- or new digital video platforms.
The report says the NFL is focusing on Rihanna, Katy Perry, Coldplay and Carrie Underwood as potential performers for the Super Bowl XLIX halftime show in Glendale, Arizona.
You might have been led to believe the NFL, which pulls in billions from its collective TV contracts, might have a little extra cash to pay for big time musical talent. That’s not the case.
Actually, the NFL doesn't typically pay artists who perform during the Super Bowl Halftime Show, but they do cover travel and production expenses, which can run close to $1 million.
Musical acts have become big brand seekers -- seeking increasingly more sustaining marketing opportunities. Digital media has changed much of this. This is a different mind-set for many, long removed from the serious “artists” mentality ensconced decades ago, who might regularly eschew such broad-based exposure.
Big Super Bowl musical names of the past: Michael Jackson, U2, Paul McCartney, The Rolling Stones, The Who, Madonna, and, of course, Janet Jackson/Justin Timberlake complete with their big time halftime wardrobe mishap.
If the NFL had to do it over again, would it ask these artists for some scratch?
Remember, it wasn’t that long ago when, in its early years, the NFL had college marching bands as half-time Super Bowl entertainment. Maybe to save money, it should go back to the likes of “Up With People.”