Why Cam Newton's Endorsement Deal With L'Oreal's Drakkar Makes Scents
Cam Newton, entering his fourth season in the NFL, has signed a deal to become the face for Drakkar Essence from L'Oreal USA. Newton will appear in multi-media marketing, make personal appearances and be involved in other activations. The Drakkar campaign, "Show Your Power," is being anchored by TV, print, Internet and social media, including Twitter, Facebook and Instagram.