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Chevy Wants To Grab Attention With Silverado Rally
- Detroit Bureau, Friday, August 22, 2014 8 AM
Gone are the days when a big chunk of truck sales were to suburban cowboys. Still, Chevrolet is hoping to woo that segment for its Silverado line with the launch of a new series of Rally editions that, it promises, will give the truck a “new attitude.” The new Rally packages will be offered across the line for 2015 on the Silverado. And, yes, it’s Rally packages, plural.
