This is, by far, the best representation of the emotional state one finds oneself in when client deadlines approach. Staffers at Greek agency Admine took it upon
themselves to leverage the horror movie trailer approach to representing the horrific intensity of looming client deadlines. The trailer delivers everything
you'd expect and will very quickly bring you back to that specific moment when you were in the midst of a pressing client deadline and every piece of shit was hitting the fan. And speaking of shit,
the trailer points to a Web site on which fake reviews -- such as this one from The New York Times -- proclaim: "Scariest shit ever."
You've all heard this argument before. At least I hope you have. It's no secret that it helps agency folks to think like a marketing director. Why? Because that style of thinking lends itself to a broader, more holistic viewpoint -- and one that offers insight far beyond just that of the next ad campaign. Writing in Entrepreneur, Grow Co-Founders Gabrey Means and Cassie Hughes argue that agency people should be nosy both into your client's business and into what other agencies are doing. Also, you should "surrender the square peg" -- meaning that your agency will not always have the best solution or even be the right company for a given project at a given time. And lastly, it is advised that you "sing kumbaya" -- meaning, basically, that every company working for a single brand should be one big, happy family. And to do that, there must be communication between all partners, even if they see each other as competitors.
After feeling the brunt of ageism and getting the boot from the world's biggest Millennial playground otherwise known as BuzzFeed, it's nice to see Mark Duffy (aka Copyranter) expressing his opinions again. Writing for Jezebel, Mark unleashes a torrent of criticism on the latest slew of swagger dads -- which, apparently, is supposed to be some kind of make good for all those years the industry painted men as clueless, blithering idiots. Trouble is, this "dadvertising" effort, kicked off several years ago most notably with the Toyota Swagger Wagon ad, is portraying dads just as idiotically as when they were portrayed as clownish buffoons. Now they're just backed by rap music and hashtags. Is this really progress?
So by now you've all heard of Snapchat, right? And you're all racing to get your clients in on this shiny new marketing object of the month, right? After all, it's new, it's cool and all the kids are doing it. Which, of course, means every single agency has to get in on the action. But as Traction CEO Adam Kleinberg writes in Advertising Age, you should, perhaps, snap out of it. He argues agencies will want to consider the kind of company they will keep if they choose to advertise on Snapchat. He writes, "I conducted an experiment and changed my settings to allow anyone to send me snaps on Snapchat. Sure enough, the ads started rolling in. An ad for a fake Rolex was the tamest of the bunch. Ads for penis enlargement pills and 'fine big booty girls' were gems." So think twice before you jump on that shiny object train.
With it being so close to April Fool's Day, one might wonder whether or not The Tenties are just a hilarious take on the ad industry's obsession with
awards. Oh wait. Anyway, The Tenties has issued its call for entries which begins May 15.
The Tenties has also announced CP+B Chairman Chuck Porter as Chief Juror. Apparently, table tents were Chuck's first foray into advertising, and the medium is near and dear to his heart having helped jumpstart his career.
Some of the award categories include Best Table Tent for less than 1,000 tables, Best Table Tent for more than 1,000 tables, best Flip Stand table tent, best Quad-Fold table tent, best use of a QR code on a table tent, best Cylindrical table tent and best "green" table tent.
And where will this awesome award ceremony take place? Well, it seems it will occur September 15 in Las Vegas...at the Holiday Inn...in Ballroom B. Sounds pretty swanky, right?
In an interview with The Guardian, Crispin Porter + Bogusky CEO Andrew Keller
shared his thoughts on failure and how failure can fuel future success.
When Keller was in college, he intended to become a doctor. That didn't go so well. Of that time in his life. Keller said, “I was at a very small college in a very small town. And having failed, I decided I’d stay in that town for the summer and work as a cook in this restaurant. I wanted to know: how bad was failure? I’d seen my dominant dream, to be a doctor, come crashing down. And it was like, okay -- let’s explore this a little bit.”
Of the lessons he learned during this supposed failure, Keller added, “I was supposed to be a doctor, so staying in a little town and working in a restaurant -- that was not something that figured in my hopes and dreams. But I did that, and it gave me confidence. Because it wasn’t so bad. Failure isn’t so bad.”
And even though society and culture view failure as taboo and something to certainly avoid, Keller says we all should resist this line of thinking. Because failure is most certainly going to happen. That's what he tells his kids. He says, "failure is going to happen to all of us. It is going to happen to you.” So embrace it and learn from it.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.