This is, by far, the best representation of the emotional state one finds oneself in when client deadlines approach. Staffers at Greek agency Admine took it upon
themselves to leverage the horror movie trailer approach to representing the horrific intensity of looming client deadlines. The trailer delivers everything
you'd expect and will very quickly bring you back to that specific moment when you were in the midst of a pressing client deadline and every piece of shit was hitting the fan. And speaking of shit,
the trailer points to a Web site on which fake reviews -- such as this one from The New York Times -- proclaim: "Scariest shit ever."
You've all heard this argument before. At least I hope you have. It's no secret that it helps agency folks to think like a marketing director. Why? Because that style of thinking lends itself to a broader, more holistic viewpoint -- and one that offers insight far beyond just that of the next ad campaign. Writing in Entrepreneur, Grow Co-Founders Gabrey Means and Cassie Hughes argue that agency people should be nosy both into your client's business and into what other agencies are doing. Also, you should "surrender the square peg" -- meaning that your agency will not always have the best solution or even be the right company for a given project at a given time. And lastly, it is advised that you "sing kumbaya" -- meaning, basically, that every company working for a single brand should be one big, happy family. And to do that, there must be communication between all partners, even if they see each other as competitors.
After feeling the brunt of ageism and getting the boot from the world's biggest Millennial playground otherwise known as BuzzFeed, it's nice to see Mark Duffy (aka Copyranter) expressing his opinions again. Writing for Jezebel, Mark unleashes a torrent of criticism on the latest slew of swagger dads -- which, apparently, is supposed to be some kind of make good for all those years the industry painted men as clueless, blithering idiots. Trouble is, this "dadvertising" effort, kicked off several years ago most notably with the Toyota Swagger Wagon ad, is portraying dads just as idiotically as when they were portrayed as clownish buffoons. Now they're just backed by rap music and hashtags. Is this really progress?
So by now you've all heard of Snapchat, right? And you're all racing to get your clients in on this shiny new marketing object of the month, right? After all, it's new, it's cool and all the kids are doing it. Which, of course, means every single agency has to get in on the action. But as Traction CEO Adam Kleinberg writes in Advertising Age, you should, perhaps, snap out of it. He argues agencies will want to consider the kind of company they will keep if they choose to advertise on Snapchat. He writes, "I conducted an experiment and changed my settings to allow anyone to send me snaps on Snapchat. Sure enough, the ads started rolling in. An ad for a fake Rolex was the tamest of the bunch. Ads for penis enlargement pills and 'fine big booty girls' were gems." So think twice before you jump on that shiny object train.