The real estate company is providing the six-part video series, #C21ReadyToSell, to show home buyers and real estate professionals how to best clean and stage a home.
Viewers who vote for their favorite video will be entered for the chance to win a $250 gift card.
Century 21 created a custom page on Century21.com specifically for this video series and for the giveaway. The videos are also being shared on YouTube, Facebook and Twitter, as well as on the company’s blog, @C21 Home Matters.
The is the company’s first time working with Kerr, says Century 21 CMO Bev Thorne.
“In her weekly column for Deadspin.com, Jolie answers the most difficult cleaning questions from homeowners,” Thorne tells Marketing Daily. “Who better to help Century 21 agents and sellers prep to a list a home than Jolie? Her arsenal of easy and inexpensive tips can really go a long way for a homeowner looking to stage to sell.”
Videos and other social media are an important part of marketing for Century 21 because the way people buy and sell real estate has been changing, she says.
“With the home buying and selling process becoming more social than ever before, we’re always on the hunt for relevant ways to connect and engage with this new generation of buyers and sellers -- and videos are a great way to do that,” Thorne says. “This particular series is short, visually appealing, and chock-full of tips -- a mixture of all the right ingredients to engage people looking for tips on staging their home.”
Thorne would not rule out the intro of future videos
“We’re focused on this video series for the moment, but based on the reaction we receive, we would certainly consider doing another series either with Jolie or with other experts,” she says.