In a celebration of the bond between a copywriter and an art director, James H. Goldberg, a "loosely bound but tightly-held collective of advertising creatives," is out with Creative Promises, a collection of promise rings developed seemingly to cement the bond between creatives. Said to be "crafted with the finest 3D printing
technology," there's Intern White, Pitch Black and Award Gold. Hey, everyone's pledging themselves to each other no matter the persuasion. Why not a solid bond between creatives?
Here's an interesting recruitment campaign from The Creative Circus. The ad school sent an email to prospective students which read, "Dear Prospective Student, Your career path is never black and white. But one thing we can say for certain is that jobs in advertising and design are about as fun and colorful as work can possibly be. But don’t take our word for it. Visit dullwork.biz for a look at a company deeply committed to spreadsheets, busy work and suffocating corporate culture. And if that doesn’t look appealing, join us at our Open House on 9/6/2014 and find out how you can turn fun into a career." The email points to a website which houses a company called Business Enterprise and Incentivized Global Exchange or, ahem, Beige. In a video, we hear from recruiter Melvin Flatwoog, productivity lead Terry Parchment-Paper and HR warden Hugh Szuck. They each prattle on about the tedium of working at Beige. The message, of course, is don't be beige and come to The Creative Circus' open house on September 6.
CMOs come and CMOs go. We all know that. They arrive and want to make their mark. Some do, check it off their bucket list and move on. Others fail and are asked to move on. Either way, their tenure is usually short, about 45 months according to recruiters Spencer Stuart. But a new study from RSW/US says its agency new business directors who revolve even more. According to the study, tenure for that position is just two years or less. The study notes one of the biggest reasons for this occurrence is the lack of realistic performance expectations. Two years ago RSW found agency execs stated their new business directors were somewhat or very successful. Today that level of satisfaction hovers around 26%. And while one third of respondents say the new business game has become more difficult, two thirds feel new business directors do not employ solid methodology.
It seems Mollie Spillman has outgrown Millennial Media. But at least she wasn't blind-sided this time. Spillman, who in 2012 was replaced as CMO of Yahoo by Marisa Mayer while on vacation, has left Millennial Media to become Chief Revenue Officer of retargeter Criteo. She will focus on growing Criteo's mobile business. Of her move from Millennial Media to Criteo, Spillman said, "Criteo is just a bigger company. I think that there is so much potential for growth." And maybe she won't have to hang out with so many Millennials.
Oy! Another creative award event? Sadly, yes. This one's comes from The A-List Hollywood and they have announced the call for entries for the Moving Image
Advertising, Interactive & Branded Entertainment 2015 Award. The entry deadline set for January 30, 2015.
I'm told the A-List Hollywood is the first creative advertising competition of its kind in Hollywood and will focus on the intersection between advertising and entertainment across all platforms. The event will be judged by the usual collection of international creatives including Leo Burnett's Mark Tutsell, JWT's Matt Eastwood, 360i's Pierre Lipton, and DDB Germany's Eric Schoeffler, among others. And no, there's not one single woman on the jury.
Of the awards, The Martin Agency Chief Creative Director Joe Alexander said: "There are way too many award shows and way too many without a clear purpose. The A-List Hollywood is the rare exception. It rewards the brands -- and agencies -- that are behaving in the most creative and engaging ways. Now that's refreshing."
Right, Joe. That's vastly different from every single other award event on the planet.
There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to be solid with McKinney, things are not going so well
regarding its relationship with Moxie.
Confirming this, a statement from Moxie CEO Suzy Deering reads: “While Moxie will continue to work with Nationwide, it will no longer be on a retainer basis. Given this shift, we’ve begun the process of closing our Columbus office. Accounts currently serviced out of that location will be handled by our Pittsburgh and Atlanta offices. We are very proud of the work our Columbus team has produced over the years. They are a group of truly talented, dedicated professionals, and we thank them for all they have done.”
It totally sucks when an office of an agency has to shut down due to client shifts or losses. It's not fun. I've been there and know firsthand what it's like. But life goes on. Mine did. And so will the lives of everyone involved here.