In a celebration of the bond between a copywriter and an art director, James H. Goldberg, a "loosely bound but tightly-held collective of advertising creatives," is out with Creative Promises, a collection of promise rings developed seemingly to cement the bond between creatives. Said to be "crafted with the finest 3D printing
technology," there's Intern White, Pitch Black and Award Gold. Hey, everyone's pledging themselves to each other no matter the persuasion. Why not a solid bond between creatives?
Here's an interesting recruitment campaign from The Creative Circus. The ad school sent an email to prospective students which read, "Dear Prospective Student, Your career path is never black and white. But one thing we can say for certain is that jobs in advertising and design are about as fun and colorful as work can possibly be. But don’t take our word for it. Visit dullwork.biz for a look at a company deeply committed to spreadsheets, busy work and suffocating corporate culture. And if that doesn’t look appealing, join us at our Open House on 9/6/2014 and find out how you can turn fun into a career." The email points to a website which houses a company called Business Enterprise and Incentivized Global Exchange or, ahem, Beige. In a video, we hear from recruiter Melvin Flatwoog, productivity lead Terry Parchment-Paper and HR warden Hugh Szuck. They each prattle on about the tedium of working at Beige. The message, of course, is don't be beige and come to The Creative Circus' open house on September 6.
CMOs come and CMOs go. We all know that. They arrive and want to make their mark. Some do, check it off their bucket list and move on. Others fail and are asked to move on. Either way, their tenure is usually short, about 45 months according to recruiters Spencer Stuart. But a new study from RSW/US says its agency new business directors who revolve even more. According to the study, tenure for that position is just two years or less. The study notes one of the biggest reasons for this occurrence is the lack of realistic performance expectations. Two years ago RSW found agency execs stated their new business directors were somewhat or very successful. Today that level of satisfaction hovers around 26%. And while one third of respondents say the new business game has become more difficult, two thirds feel new business directors do not employ solid methodology.
It seems Mollie Spillman has outgrown Millennial Media. But at least she wasn't blind-sided this time. Spillman, who in 2012 was replaced as CMO of Yahoo by Marisa Mayer while on vacation, has left Millennial Media to become Chief Revenue Officer of retargeter Criteo. She will focus on growing Criteo's mobile business. Of her move from Millennial Media to Criteo, Spillman said, "Criteo is just a bigger company. I think that there is so much potential for growth." And maybe she won't have to hang out with so many Millennials.
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.