Around the Net
Can Blue Jeans Feel Like Yoga Pants?
- Huffington Post, Tuesday, August 26, 2014 8:09 AM
With denim sales down as women spend more time in their comfier yoga clothes, denim companies are looking for technology solutions. Jean-sellers like Levi Strauss and VF Corporation, which owns Lee, Wrangler and 7 For All Mankind, are scrambling to add more stretch to their fabrics to appeal to the growing number of people seeking clothes that are both comfortable and flattering. And pioneers of form-fitting garments like Spanx are working to create springy pants that look like jeans and steal customers loyal to denim.
