Baseball Team Taps Beacons for Gifts at Game

North Carolina baseball fans used their smartphones to hunt down rewards and gifts at the Durham Bulls minor league game this past Monday. Radius Networks' RadBeacons enabled audience members to identify their location as they hunted for scavenger hunt items around the park—the first 20 winners of whom received a prize, such as game tickets or T-shirts. The Durham Bulls is a Triple-A minor league team owned by media company Capitol Broadcasting, and its home is Durham Bulls Athletic Park, located on the American Tobacco Campus.

Read the whole story at RFID Journal »
Tags: mcommerce
Recommend (1) Print RSS