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The Programmatic Addiction

VentureBeat has posted an article calling programmatic ad buying “advertising’s new addiction,” writing that it “has permeated every media platform and brand marketers are taking notice.”

“By 2020, I predict that 95 percent of all digital ad buying will be done programmatically,” writes the post’s author, Alex Debelov, co-founder and CEO of Virool.

Read the whole story at VentureBeat »

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