• by Larissa Faw , September 2, 2014

Publicis Groupe customer engagement agency Rosetta has named Scott Reese as Executive Creative Director in its Healthcare Industry Group. He replaces Auge Reichenberg, who joined McCann HumanCare in April.

Reese will help lead creative execution across all of Rosetta’s Healthcare clients and serve as a member of the agency’s Healthcare Leadership Team. 

Based in Rosetta's New York office, he will oversee the firm’s healthcare creative team and supervise five Group Creative Directors. He will report to Alexander Mahernia, Chief Creative Officer, North America and Shannon Hartley, Managing Partner, Healthcare Industry Group Lead. 

Previously, Reese was the conceptual architect of consumer healthcare social media platform Celebration Chain. He was the CEO of Wool Labs, which developed a social cognition research technology and has held a variety of senior management positions with global marketing and communications agencies, including Publicis Groupe’s Digitas, Digitas Health and Razorfish/Scient/iXL/NetResponse. Reese also holds two marketing technology patents.

“Joining the leadership team at Rosetta marks the culmination of many facets of my career, intersecting data science and creativity to drive behavioral change,” said Reese.

"My first priority is to build on to what is already a world class creative team by adding my perspective on how patient and physician behavior is changing and how to drive deeper engagement with both audiences based on their belief systems," he says.