Around the Net
Land Rover's New Campaign Goes To Space
- Brand Republic, Wednesday, September 3, 2014 8 AM
Land Rover is offering four people the chance to go to space as part of its launch campaign for the new Discovery Sport. The campaign leverages LR's partnership with Richard Branson’s Virgin Galactic. The "galactic discovery" global competition starts with an online film that features famous adventurers. To win a trip to space, users have to upload a film or photo that demonstrates their "spirit of adventure."
