Around the Net

ASDA Experiments With Selling Products On YouTube

  • Marketing, Wednesday, September 3, 2014 8:13 AM
Asda customers will soon be able to buy products through the supermarket's YouTube channel. The brand is experimenting with 'shoppable' videos and online adverts. It is currently running trials on videos posted to its Mums Eye View channel which allow a shopping list of products to be placed alongside a videos. Clicking on any product would prompt the viewer to log into their Asda basket, add the item, then check out -- all without leaving YouTube.

Read the whole story at Marketing »

Next story loading loading..