• by Steve McClellan  @mp_mcclellan, September 3, 2014

Ogilvy & Mather has promoted Chris Reitermann to CEO for its China operations, the agency said Wednesday.

Reitermann, a native of Germany, has spent most of his professional life working in Greater China. In his new position he’ll have responsibility for the daily management and operation of O&M China, in addition to retaining his current role as President for O&M Advertising in the Asia Pacific region.

Reitermann succeeds Shenan Cheung who is shifting to the role of Vice Chairman of O&M Greater China. In her new role she is tasked with “helping the agency to shape and maintain its strong culture, in addition to building and maintaining key client relationships.”

Reitermann reports to Paul Heath, Chairman and CEO O&M Asia Pacific. Heath said that Reitermann’s “journey working in China and throughout the region is a brilliant one. He was one of the very first people to embrace the industry’s move to digital, and has been an agent of change for us.”  

Reiterman is a 16 year Ogilvy veteran. He was named President O&M Advertising for the APAC region in 2011. Before that he was President Greater China at OgilvyOne, an operation he set up in 2000.  

He joined Ogilvy Direct in London after a career in banking and then moved to Ogilvy & Mather Advertising in Taiwan before taking on the OgilvyOne assignment.