• by Larissa Faw , September 3, 2014

Creative agency Partners + Napier has been selected by Bob Evans Farms to handle its shopper marketing assignment for its consumer packaged foods group, Bob Evans Foods

Although Bob Evans Farms operates full-service restaurants and sells a variety of grocery products, the agency will work primarily on Bob Evans refrigerated sides and sausages businesses.

The agency landed the account after a competitive review with an undisclosed number of agencies. Its previous shopper marketing agency was Ryan Partnership.

“We chose Partners + Napier because they’re an integrated agency first with a specialty in shopper marketing," said Thyme Hill, Director of Marketing at Bob Evans Foods. "Their strong experience with retailers, ability to execute, and smart and clear allocation of our budget was exactly what we were looking for." 

Now, Partners + Napier will focus on increasing brand preference and purchase in priority accounts including Publix and Meijer.

Greg Smith, who has led the agency's ongoing investment to build a stronger shopper marketing capability, will oversee the account. 

Bob Evans Farms spent $4.55 million in media last year, according to Kantar.

Partners + Napier is part of Project: WorldWide, an independent global network of agencies. The agency's clients include Constellation Brands, Keurig Green Mountain, Delta Private Jets, ConAgra Foods, and Capital One.