In an effort to amp up the ongoing pitch process for the Miller Lite account, Leo Burnett employees have taken to social media. Employees such as Director of Operations David Kuta, EVP Cliff
Schwander, Account Supervisor Emily Myjak, Creative Director Chad Ingram, Finance Manager (and 2010 ABC The Bachelorette participant) Frank Neuschaefer along with many others are posting images of
themselves with Miller Lite on Twitter, Facebook and Instagram with the hashtag #ItsMillerTimeLB. Nothing like a social media blitz to get an
agency stoked for a pitch...and to let the client know the agency is fired up. The brand launched the creative review in mid-August. Also participating are TBWA LA and Ogilvy's Royal Order. May the
Hmm. This could end badly. With questionable wisdom, Campbell Soup has tapped crazy Seattle Seahawks NFL player Richard Sherman for the its Chunky Soup "Mama's Boy" campaign. Sherman's mother will appear in the ads as well. Sherman has a long list of drama including getting fined by the NFL for taunting San Francisco 49ers receiver Michael Crabtree on ESPN and calling ESPN host Skip Bayless "an ignorant, pompous, egotistical cretin." Oh and let's not forget his almost suspension for going against the NFL's policy on performance-enhancing drugs. We can't wait to see what happens when Sherman finds out there's more chemicals in Campbell Soup than he's ever consumed on his own.
Well Sprint is a mess, right? With Goodby, Silverstein & Partners in 2011, the brand shifted the account to a collection of Publicis agencies only to hand the account to Figliulo & Partners last year. And the brand has also dumped that agency's Frobinson's campaign. Remember IBM OS/2? How about Polaroid or Kodak? How about Zenith? How about Circuit City? How about Blockbuster? All killed either because their competitors did it better or the market left them behind. Sprint is a bit like these companies in that, really, do we honestly need more than AT&T and Verizon to handle our personal telecommunications needs? With the massive girth these two giants have, how can a company like Sprint possibly hope to make even the tiniest dent? But forge ahead they will. And select a new creative agency they will. Because, dammit, Nextel was gonna be awesome and we still can be!
Creative veteran Shira Bogart, formerly with AKQA and Chiat/Day, has joined San Francisco-based Swirl as creative director. She brings account experience such as Levi's, Nike, Target, Gap and Old Navy to the agency. Recently, Bogart was selected to be a member of the Facebook Creative Council and was named to Business Insider’s list of “Most Creative Women in Advertising.” Of her joining the agency, Swirl ECD Kevin McCarthy said, “Shira brings the passion of a great storyteller and a unique and diverse set of skills and experience to Swirl. She’s also an adept communicator, prototyping experiences with clients rather than just explaining them. We are excited to add such a powerful creative mind to our digital creative team.”
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.